To succeed in today's world, one must provide the perfect personnel management experience. After all, there is nothing more valuable than a satisfied employee. In order to achieve this goal, the use of video is crucial: be it to find suitable candidates, to bolster employee loyalty, or to prevent the loss of in-house, practical knowledge following employees' separation from the organization. Using practical examples, we will show you why videos are an efficient tool that can be used throughout the employee lifecycle.