Internal communication has long since become a strategic factor for the success of companies. Using the medium of video in internal communication can help to master the new challenges of internal corporate communication.

Innovatively connected: video communication at the BMW Group

The steadily increasing pace of product development, technological innovations, and evolving processes require that employees have simple and efficient access to all kinds of information from various specialized fields at any time. To successfully meet these challenges, the BMW Group uses the Enterprise Video Suite from movingimage. This platform helps to build and strengthen connections in all directions.

One video platform for everyone

Company-wide, the VideoManager Pro is used as a comprehensive video platform. This platform enables BMW employees to independently upload and share videos on the in-house BMW Group Tube. In this internal video library, various types of content are distributed, such as recordings of events, product videos, explanatory videos, and learning materials. Additionally, insights into different processes are transparently presented, and general employee updates are communicated. This centralized provision of video content allows employees to easily and efficiently access and share information. Each month, between 300 and 400 new videos are uploaded to the platform.

Live Streaming for even more interaction and connection

Beyond video on demand, the BMW Group uses live streaming for quick employee updates, team events, company assemblies, and large all-hands meetings. In these cases, live streaming allows teams to actively participate in events, stay connected with their departments, and remain informed about developments across the rest of the company. Since the introduction of movingimage solutions, the automotive company has offered its employees user-friendly self-streaming capabilities.

With self-live streaming in a simple and secure environment like the Enterprise Video Suite from movingimage, live events are easily accessible to all employees, regardless of their technical expertise.

Video is now an integral part of internal communication at the BMW Group, and the company will continue to use it extensively while expanding its applications and use cases.

Featured solutions and services

• VideoManager Pro – Our video content management system for uploading, editing and publishing videos with integrations into existing IT environments.
• CorporateTube – Our intuitive video gallery for uploading, viewing and rating videos.
• Livestreaming solution – Our streaming solution for live video in best quality – secure and reliable. Ideal for internal as well as external communication.