Clear. Insightful. Targeted.

Video Analytics

Video Analytics gives you powerful, easy-to-understand insights. Track the performance of your videos and uncover what truly resonates with your audience—so you can create content that makes an impact.
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Benefits

Smart decisions with Video Analytics

Gain valuable insights into performance, audience behavior, and ROI to make data-driven decisions and get the most out of your video strategy.
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Real-time performance analysis

Combine your data, calculate averages, and use dimensions to keep track of your KPIs and visualize successes. For example, you can measure video plays, unique users, or average playback time.
insights on your target group

Insights into your target group

Only by knowing your viewers properly can you learn to optimize your video content. Track which devices people are watching your videos on, how they interact with your videos, and where your audience is watching from.
Graphs showing the evolution of video consumption

Efficient video budget planning

Which videos performed well and which didn’t? With insights from past campaigns, you can learn how to make the most of your video budget. Clear dashboards and automatically sent reports also simplify your everyday life.
Professional Video Analytics

One powerful tool for all your video data

Track, analyze, and share all your video performance data in one centralized tool—comprehensive, intuitive, and built for global scale.
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All data in one place

1 tool with 100% performance tracking
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Extensive insights

60+ metrics and dimensions
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Easy sharing

Share reports with a few clicks
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Global reach

Data from 197 countries
Enterprise Video Platform

One video platform.
Endless possibilities.

Create, stream, manage, and analyze your videos with our all-in-one video platform. Benefit from extensive software solutions tailored to your needs. Enjoy consolidated video expertise all in one place!
All-in-One Video Platform
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Stay up to date with the latest trends, best practices, and expert advice from the world of corporate video.
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Martina Herak | Union Investment
"Movingimage is a constant source of inspiration thanks to the continuous development of its products, enabling us to use new functions and think ahead on certain topics. That is incredibly enriching for us."
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Anna Sabine Dennert | robotron
"The good thing about the Virtual Events tool is definitely that we have everything on one platform. We no longer need to send multiple links to the customer or use different dialing systems; instead, we have everything in one place."
Anna Sabine Dennert
Marketing
Tim Wolff | Hettich
"Good, reliable streaming quality, flexible to configure and manage, easy to use. The software has convinced us all around."
Tim Wolff
Marketing
Jochen Kistner | Frankonia
"With VideoManager Pro, we were able to seamlessly accommodate all of our numerous technical and procedural requirements for integrating over 1000 campaign and product videos into our online shops. Maximum flexibility in application, unwavering technical stability, and professional support characterize movingimage."
Jochen Kistner
Head of eCommerce
Susanne Nitzsche | Charité
"The smooth cooperation with movingimage enabled us to explore new paths for Charité. What an achievement, we were able to set up a digital event in no time at all."
Susanne Nitzsche
Head of Employer Branding & HR digitalization
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Book a free consultation with our video experts

Our experts are here to support you. Book a free consultation to discuss your specific use case and discover the best video solution for your needs.
You still have questions?

Frequently asked questions

Our professional video solutions provide everything you need for outstanding video experiences throughout your entire organization.

What is Video Analytics from movingimage?

Video Analytics is movingimage's centralized analytics tool for tracking the performance of corporate video content across both live and on-demand formats. It surfaces real-time KPIs (plays, unique users, playback time), target group insights (devices, behavior, geography), and budget-planning evidence from past campaigns — all from one dashboard. Built for enterprise marketing, corporate communications, and HR teams that need to prove video ROI.

What metrics and dimensions does Video Analytics track?

Video Analytics tracks over 60 metrics and dimensions, including video plays, unique users, average playback time, drop-off points, completion rates, viewer behavior, device type, browser, operating system, geographic distribution across 197 countries, source channel, and engagement (likes, comments, shares where applicable). Data can be combined, averaged, and filtered to match specific reporting needs.

Is Video Analytics GDPR-compliant?

Yes. Video Analytics runs on the same GDPR-compliant, ISO 27001-certified EU infrastructure as the rest of the movingimage platform. Viewer data is processed in accordance with EU data protection law, with consent management and viewer-level analytics enabled only where appropriate consent has been collected. No data leaves the EU at any point.

Can Video Analytics integrate with marketing automation and BI tools?

Yes. Video Analytics data can be exported via the movingimage REST API and integrated into downstream BI tools, data warehouses, CRM systems, and marketing automation platforms. Combined with the broader movingimage Integrations catalog (50+ enterprise applications), this lets analytics signals feed lead scoring, attribution models, and executive reporting workflows.

Does Video Analytics cover both live and on-demand video?

Yes. Video Analytics covers the full movingimage video estate — on-demand videos hosted in VideoManager Pro, live broadcasts via LiveStream Pro, virtual and hybrid events, employee videos created in VideoCreator Pro, and content distributed via CorporateTube. 100% performance tracking across one centralized tool, regardless of format.

How is Video Analytics priced?

Video Analytics is available as part of the Enterprise Video Platform or as a complementary product alongside VideoManager Pro, LiveStream Pro, CorporateTube, and other movingimage offerings. Pricing depends on the scope of video content, traffic volume, and required integrations. Contact movingimage for a tailored quote based on enterprise requirements.