Video in internal communications: from friction to impact
Driving your success with video
Video in internal communications: from friction to impact
Why video is the medium for corporate comms
Whether you’re working at a bank with 10,000 employees or at a tech company with distributed teams across the globe—internal communication is under more pressure than ever. Every day, employees are bombarded with emails, chat messages, and PDFs, all competing for their limited attention. No surprise, then, that important messages often get lost in the digital noise.
This is exactly where video shows its true strength.
- Information overload & shrinking attention spans: Short, visual clips distill complex ideas into seconds—clearer, more memorable, and far easier to digest than a wall of text.
- Distance & silos in large organizations: Video builds connection. Authentic CEO updates or virtual town halls bring people together across locations and time zones.
- Engagement & feedback: Livestreams, polls, and Q&A sessions turn communication into a real dialogue, where employees actively participate.
- Knowledge gaps & lack of transparency: Video libraries create a central source of truth—always accessible, for everyone, without email chaos.
- Time & resources: Fewer meetings, fewer repeated explanations, and more content on demand. Video saves effort while creating clarity.
In short: video makes internal communication more relevant, more human, and more efficient.
But—here comes the big “but”—this is hardly news. Everyone already knows video works. The real challenge isn’t recognizing its power. The real challenge is this: how do we actually make video part of everyday business communication?
From friction to impact: hurdles to video—and how to overcome them
Let’s be honest: if you work in corporate communications, you probably hear the call for more video on repeat. Executives want personal video messages, HR dreams of an onboarding series, and colleagues from every corner ask if you could “just whip up a quick video.” All great ideas—after all, you know better than anyone that video is the gold standard of internal comms.
And yet, there’s a gulf between ambition and reality. Execution isn’t that simple. Missing infrastructure, overloaded video teams, endless approvals—the list is long. In short: everyone wants video, but few see the friction it creates day to day.
How to avoid video chaos and security risks
The problem:
In many companies, videos are scattered everywhere—on SharePoint, internal drives, or hidden deep in the intranet. Finding the right file is more luck than strategy. The consequences? Content never reaches its full potential because no one can find it. Teams sometimes even create duplicates simply because they don’t realize the video already exists. And when things need to move fast, some departments turn to platforms like YouTube. Convenient? Sure. But for internal content, it’s a security and compliance nightmare.
The solution:
What you need is a central, secure video platform—a single hub where all content lives, with clear access rights and easy distribution. GDPR-compliant, protected, yet effortless to use. That way, you save time searching while also regaining control: who can watch, who gets access, and who absolutely shouldn’t. In short: infrastructure that doesn’t slow down video but supercharges it—making the experience so smooth that employees actually want to explore more content.
What to do when video teams are overloaded and skills are missing
The problem:
Sound familiar? The video team is swamped with projects from marketing, HR, or external campaigns—and when you knock with an internal comms request, the answer is often: “Great idea, but we won’t have capacity for another three months.” For corporate comms, that’s a dealbreaker. Messages need to land now, not someday. On top of that, your own team may be experts in communication, but not necessarily in editing software, camera settings, or sound quality. And let’s be real: even if the know-how were there, who has the time to take on video production on top of an already overflowing workload?
The solution:
This is exactly where modern self-service approaches come in. With easy-to-use video creation tools, comms teams can produce content themselves—no specialist knowledge, no expensive studio setup, and no endless waiting times. The result: speed, flexibility, and independence. Instead of relying on an overbooked video department, you can create spontaneous updates, quick interviews, or info clips on your own. Video stops being a resource battle and becomes an efficient communication tool—always ready, exactly when you need it.
How to overcome camera shyness and perfection pressure
The problem:
The moment a camera shows up, something strange happens: even eloquent executives or brilliant subject-matter experts suddenly feel like they’re on a Saturday night talk show. Voices turn stiff, hands don’t know where to go, and most people just want to disappear. Add to that an inner perfectionist whispering: “If we’re doing video, it has to look like a commercial.” The result? Great ideas get stuck, projects get postponed—or never even happen.
The solution:
What’s really needed is the opposite: authenticity beats polish. Employees don’t want a flawless performance—they want real people explaining things clearly and directly. Training can certainly help build camera confidence, but often it doesn’t take much. Low-barrier formats like slides with voice-over, screen recordings, or even quick selfie videos dramatically lower the threshold. They take the pressure off, bring back spontaneity, and make videos not only easier to produce but also more relatable and trustworthy.
How to bring order to processes, roles, and culture
The problem:
In corporate reality, one rule seems universal: everything needed to be done yesterday. Content should be produced and distributed quickly, yet approvals drag on endlessly across departments. Comms, IT, HR, and Marketing all want a say—but no one feels truly responsible. The result: wasted time, frayed nerves, and sometimes a message that’s outdated by the time it goes live. And even then, the nagging question remains: Will anyone actually watch it? Because employees only consume content if it’s relevant and engaging. Acceptance is never guaranteed.
The solution:
Clarity and structure make all the difference. Start with templates—for example, standard formats for recurring videos like CEO updates, project news, or how-to clips. With predefined intros, outros, and graphic elements, you save time while ensuring a consistent look and feel.
When it comes to processes, think standardization over chaos. A clearly defined workflow for video projects—from idea to feedback rounds to final approval—shortens review cycles and prevents misunderstandings.
Clear roles and responsibilities mean not five departments steering the ship at once. Equally important: use modern video production tools with built-in collaboration features. Teams can co-create, edit, and approve videos together, complete with comments, timestamps, and structured feedback loops. A typo at 01:23? No problem—just comment, tag, fix, done. Collaboration becomes smooth, efficient, and a lot less stressful.
And when it comes to employee adoption: make communication an experience. Interactive formats like Q&As, livestreams, or polls invite participation and turn passive viewers into active contributors. The result: less friction, more impact.
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How do you know if your video messages are really landing?
The problem:
For many corporate comms teams, it feels like flying blind. You pour time and energy into crafting a message, send out emails or PDFs—and then have no clue whether anyone actually read them, let alone understood them. Important communication gets buried in inboxes, skimmed at best, or filed away unread. The impact? Practically invisible.
The solution:
Video changes the game—with dedicated analytics features. Suddenly, communication becomes measurable: you can see who’s watching, how long they’re engaged, and exactly where viewers drop off. You’ll know which videos captivate and which might be too long or miss the mark. Add in interactions like likes, comments, or polls, and you get direct feedback straight from employees. What was once “We hope the message landed” becomes “We know it landed—and we know exactly how to make it even better next time.”
How do you protect sensitive content from unauthorized access?
The problem:
Internal content is often highly sensitive—from strategy updates to confidential HR topics. And yet, in some companies, such videos still end up on YouTube or other public platforms, simply because it’s quick and convenient. The risk is huge: unauthorized access, compliance violations, and in the worst case, a data breach that damages trust and reputation for the long term.
The solution:
Instead of relying on insecure external channels, you need an enterprise-grade video platform built specifically for internal communication. Access rights can be managed down to the finest detail—from top management to individual teams. Features like password protection, single sign-on, and encryption ensure that only the right people can view the content. Plus, GDPR and compliance requirements become less of a constant worry and more of a built-in standard. The result: you can communicate openly and confidently via video—without losing sleep over security.
How do you make videos accessible to all employees?
The problem:
Internal communication is meant to reach everyone—but in practice, it often doesn’t. Videos without captions or transcripts are difficult to access for colleagues with hearing impairments. Employees with visual impairments run into similar barriers if there are no audio descriptions or if the player isn’t screen reader–friendly. The result isn’t just exclusion; with regulations like the Accessibility Strengthening Act 2025 coming into effect, there’s also a real legal risk.
The solution:
With the right tools, accessibility can be built in from the start. Automatic captions, supporting transcripts, and screen reader–friendly playback make video content usable for everyone. Simple measures like clear language, high-contrast visuals, and optional audio descriptions also go a long way in breaking down barriers. The result: truly inclusive communication that leaves no one out and ensures your messages reach every employee—no matter their individual needs.
Success factors for a sustainable video strategy
After looking at the most common stumbling blocks, one thing is clear: video can only unlock its full potential in internal communication when the right conditions are in place. A secure platform or a self-service tool is a strong start—but it’s the combination of technology, processes, culture, and mindset that creates real impact.
Instead of starting from scratch with every new project, it pays to focus on a few key success factors. They’ll help you gradually build a video strategy that not only works in the short term but also delivers lasting impact.
Start small, think big
The biggest mistake when building a video strategy? Trying to do everything at once. Launching with a dozen formats, multiple languages, and high-gloss production is a recipe for frustration and overwhelm. A smarter approach is to start small—with a clearly defined format that delivers quick wins. A short monthly CEO update, an onboarding video, or an info clip for a key change project is more than enough to gain first experience.
The key is to think big from the very beginning. Design your infrastructure, workflows, and guidelines so they can scale effortlessly later. What starts as a single CEO video today could become an entire series tomorrow. By starting small but planning big, you build a solid foundation and avoid the all-too-common “proof of concept that never grows up.”
Establish standards & templates
Few things drain more time (and patience) than reinventing the wheel for every single video. Different styles, missing templates, and endless debates about look and feel slow production to a crawl. That’s where standards and templates come to the rescue.
Consistent intros, outros, and lower thirds don’t just save valuable editing minutes—they also create a polished, recognizable style that signals professionalism. Templates for recurring formats—like CEO updates, project news, or how-to videos—make getting started much easier. Instead of arguing over music, graphics, or length every time, you can just hit the ground running.
The payoff: efficiency, consistency, and far fewer rounds of alignment. Plus, there’s an added bonus—employees recognize familiar formats more quickly and are more likely to engage when the style feels tried and trusted.
Use data & feedback systematically
One of video’s biggest advantages over traditional formats is measurability. While emails or PDFs leave you guessing whether a message actually landed, video analytics give you concrete answers.
Use that data to your advantage. Track which videos are watched through to the end, where viewers drop off, and which content sparks the most interaction. Complement the numbers with direct feedback: likes, comments, and quick polls turn your communication from a one-way broadcast into a genuine dialogue.
The result is a continuous improvement cycle. Instead of relying on gut feeling, you refine your video strategy with hard data—ensuring your content doesn’t just get produced but actually gets consumed.
Change management: driving cultural shift
Even with the best strategy, tools, and processes, without cultural change, video often stays a nice idea that fizzles out in daily business. Many employees simply aren’t used to communicating through video at work—or consuming information in that format. Some are skeptical, others feel overwhelmed.
That’s where targeted change management comes in. Clearly communicate the benefits, create quick wins with small pilot projects, and hold leaders accountable as role models. When the CEO or department heads regularly communicate via video, acceptance across the organization rises dramatically.
Equally important: offer support. Short trainings, on-camera tips, or easy-to-use tools lower the barrier. Step by step, you build a culture where video isn’t seen as an exception but as a natural part of workplace communication—just like email or chat is today.
Technology as the foundation
As important as processes, data, and culture are, without the right technical backbone, nothing works. A sustainable video strategy needs a platform that does far more than just host uploads. It must ensure security and GDPR compliance, enable team collaboration, support self-service production, and come equipped with analytics and accessibility features.
In short: technology shouldn’t be a bottleneck—it should be an enabler. By investing in a professional solution from the start, you avoid countless detours and lay the foundation for a strategy that is scalable, secure, and future-ready.
Conclusion: from friction to impact
Video is no longer just a “nice to have” in internal communications. It’s the medium that captures attention, builds connection, preserves knowledge, and truly engages employees. Few would dispute that today. The real challenge lies in execution—infrastructure, processes, resources, and, not least, company culture.
But every one of these hurdles can be overcome. With a central, secure platform, self-service tools, clear templates, measurable outcomes, and a culture that values authenticity over perfection, friction turns into impact.
Most importantly: you don’t have to change everything overnight. Start small, learn quickly, and build a sustainable video strategy step by step. Soon, video won’t feel like an extra burden, but like what it truly is: a powerful tool that makes internal communication simpler, more efficient, and more human.
Our Speakers
Why video is the medium for corporate comms
Whether you’re working at a bank with 10,000 employees or at a tech company with distributed teams across the globe—internal communication is under more pressure than ever. Every day, employees are bombarded with emails, chat messages, and PDFs, all competing for their limited attention. No surprise, then, that important messages often get lost in the digital noise.
This is exactly where video shows its true strength.
- Information overload & shrinking attention spans: Short, visual clips distill complex ideas into seconds—clearer, more memorable, and far easier to digest than a wall of text.
- Distance & silos in large organizations: Video builds connection. Authentic CEO updates or virtual town halls bring people together across locations and time zones.
- Engagement & feedback: Livestreams, polls, and Q&A sessions turn communication into a real dialogue, where employees actively participate.
- Knowledge gaps & lack of transparency: Video libraries create a central source of truth—always accessible, for everyone, without email chaos.
- Time & resources: Fewer meetings, fewer repeated explanations, and more content on demand. Video saves effort while creating clarity.
In short: video makes internal communication more relevant, more human, and more efficient.
But—here comes the big “but”—this is hardly news. Everyone already knows video works. The real challenge isn’t recognizing its power. The real challenge is this: how do we actually make video part of everyday business communication?
From friction to impact: hurdles to video—and how to overcome them
Let’s be honest: if you work in corporate communications, you probably hear the call for more video on repeat. Executives want personal video messages, HR dreams of an onboarding series, and colleagues from every corner ask if you could “just whip up a quick video.” All great ideas—after all, you know better than anyone that video is the gold standard of internal comms.
And yet, there’s a gulf between ambition and reality. Execution isn’t that simple. Missing infrastructure, overloaded video teams, endless approvals—the list is long. In short: everyone wants video, but few see the friction it creates day to day.
How to avoid video chaos and security risks
The problem:
In many companies, videos are scattered everywhere—on SharePoint, internal drives, or hidden deep in the intranet. Finding the right file is more luck than strategy. The consequences? Content never reaches its full potential because no one can find it. Teams sometimes even create duplicates simply because they don’t realize the video already exists. And when things need to move fast, some departments turn to platforms like YouTube. Convenient? Sure. But for internal content, it’s a security and compliance nightmare.
The solution:
What you need is a central, secure video platform—a single hub where all content lives, with clear access rights and easy distribution. GDPR-compliant, protected, yet effortless to use. That way, you save time searching while also regaining control: who can watch, who gets access, and who absolutely shouldn’t. In short: infrastructure that doesn’t slow down video but supercharges it—making the experience so smooth that employees actually want to explore more content.
What to do when video teams are overloaded and skills are missing
The problem:
Sound familiar? The video team is swamped with projects from marketing, HR, or external campaigns—and when you knock with an internal comms request, the answer is often: “Great idea, but we won’t have capacity for another three months.” For corporate comms, that’s a dealbreaker. Messages need to land now, not someday. On top of that, your own team may be experts in communication, but not necessarily in editing software, camera settings, or sound quality. And let’s be real: even if the know-how were there, who has the time to take on video production on top of an already overflowing workload?
The solution:
This is exactly where modern self-service approaches come in. With easy-to-use video creation tools, comms teams can produce content themselves—no specialist knowledge, no expensive studio setup, and no endless waiting times. The result: speed, flexibility, and independence. Instead of relying on an overbooked video department, you can create spontaneous updates, quick interviews, or info clips on your own. Video stops being a resource battle and becomes an efficient communication tool—always ready, exactly when you need it.
How to overcome camera shyness and perfection pressure
The problem:
The moment a camera shows up, something strange happens: even eloquent executives or brilliant subject-matter experts suddenly feel like they’re on a Saturday night talk show. Voices turn stiff, hands don’t know where to go, and most people just want to disappear. Add to that an inner perfectionist whispering: “If we’re doing video, it has to look like a commercial.” The result? Great ideas get stuck, projects get postponed—or never even happen.
The solution:
What’s really needed is the opposite: authenticity beats polish. Employees don’t want a flawless performance—they want real people explaining things clearly and directly. Training can certainly help build camera confidence, but often it doesn’t take much. Low-barrier formats like slides with voice-over, screen recordings, or even quick selfie videos dramatically lower the threshold. They take the pressure off, bring back spontaneity, and make videos not only easier to produce but also more relatable and trustworthy.
How to bring order to processes, roles, and culture
The problem:
In corporate reality, one rule seems universal: everything needed to be done yesterday. Content should be produced and distributed quickly, yet approvals drag on endlessly across departments. Comms, IT, HR, and Marketing all want a say—but no one feels truly responsible. The result: wasted time, frayed nerves, and sometimes a message that’s outdated by the time it goes live. And even then, the nagging question remains: Will anyone actually watch it? Because employees only consume content if it’s relevant and engaging. Acceptance is never guaranteed.
The solution:
Clarity and structure make all the difference. Start with templates—for example, standard formats for recurring videos like CEO updates, project news, or how-to clips. With predefined intros, outros, and graphic elements, you save time while ensuring a consistent look and feel.
When it comes to processes, think standardization over chaos. A clearly defined workflow for video projects—from idea to feedback rounds to final approval—shortens review cycles and prevents misunderstandings.
Clear roles and responsibilities mean not five departments steering the ship at once. Equally important: use modern video production tools with built-in collaboration features. Teams can co-create, edit, and approve videos together, complete with comments, timestamps, and structured feedback loops. A typo at 01:23? No problem—just comment, tag, fix, done. Collaboration becomes smooth, efficient, and a lot less stressful.
And when it comes to employee adoption: make communication an experience. Interactive formats like Q&As, livestreams, or polls invite participation and turn passive viewers into active contributors. The result: less friction, more impact.
How do you know if your video messages are really landing?
The problem:
For many corporate comms teams, it feels like flying blind. You pour time and energy into crafting a message, send out emails or PDFs—and then have no clue whether anyone actually read them, let alone understood them. Important communication gets buried in inboxes, skimmed at best, or filed away unread. The impact? Practically invisible.
The solution:
Video changes the game—with dedicated analytics features. Suddenly, communication becomes measurable: you can see who’s watching, how long they’re engaged, and exactly where viewers drop off. You’ll know which videos captivate and which might be too long or miss the mark. Add in interactions like likes, comments, or polls, and you get direct feedback straight from employees. What was once “We hope the message landed” becomes “We know it landed—and we know exactly how to make it even better next time.”
How do you protect sensitive content from unauthorized access?
The problem:
Internal content is often highly sensitive—from strategy updates to confidential HR topics. And yet, in some companies, such videos still end up on YouTube or other public platforms, simply because it’s quick and convenient. The risk is huge: unauthorized access, compliance violations, and in the worst case, a data breach that damages trust and reputation for the long term.
The solution:
Instead of relying on insecure external channels, you need an enterprise-grade video platform built specifically for internal communication. Access rights can be managed down to the finest detail—from top management to individual teams. Features like password protection, single sign-on, and encryption ensure that only the right people can view the content. Plus, GDPR and compliance requirements become less of a constant worry and more of a built-in standard. The result: you can communicate openly and confidently via video—without losing sleep over security.
How do you make videos accessible to all employees?
The problem:
Internal communication is meant to reach everyone—but in practice, it often doesn’t. Videos without captions or transcripts are difficult to access for colleagues with hearing impairments. Employees with visual impairments run into similar barriers if there are no audio descriptions or if the player isn’t screen reader–friendly. The result isn’t just exclusion; with regulations like the Accessibility Strengthening Act 2025 coming into effect, there’s also a real legal risk.
The solution:
With the right tools, accessibility can be built in from the start. Automatic captions, supporting transcripts, and screen reader–friendly playback make video content usable for everyone. Simple measures like clear language, high-contrast visuals, and optional audio descriptions also go a long way in breaking down barriers. The result: truly inclusive communication that leaves no one out and ensures your messages reach every employee—no matter their individual needs.
Success factors for a sustainable video strategy
After looking at the most common stumbling blocks, one thing is clear: video can only unlock its full potential in internal communication when the right conditions are in place. A secure platform or a self-service tool is a strong start—but it’s the combination of technology, processes, culture, and mindset that creates real impact.
Instead of starting from scratch with every new project, it pays to focus on a few key success factors. They’ll help you gradually build a video strategy that not only works in the short term but also delivers lasting impact.
Start small, think big
The biggest mistake when building a video strategy? Trying to do everything at once. Launching with a dozen formats, multiple languages, and high-gloss production is a recipe for frustration and overwhelm. A smarter approach is to start small—with a clearly defined format that delivers quick wins. A short monthly CEO update, an onboarding video, or an info clip for a key change project is more than enough to gain first experience.
The key is to think big from the very beginning. Design your infrastructure, workflows, and guidelines so they can scale effortlessly later. What starts as a single CEO video today could become an entire series tomorrow. By starting small but planning big, you build a solid foundation and avoid the all-too-common “proof of concept that never grows up.”
Establish standards & templates
Few things drain more time (and patience) than reinventing the wheel for every single video. Different styles, missing templates, and endless debates about look and feel slow production to a crawl. That’s where standards and templates come to the rescue.
Consistent intros, outros, and lower thirds don’t just save valuable editing minutes—they also create a polished, recognizable style that signals professionalism. Templates for recurring formats—like CEO updates, project news, or how-to videos—make getting started much easier. Instead of arguing over music, graphics, or length every time, you can just hit the ground running.
The payoff: efficiency, consistency, and far fewer rounds of alignment. Plus, there’s an added bonus—employees recognize familiar formats more quickly and are more likely to engage when the style feels tried and trusted.
Use data & feedback systematically
One of video’s biggest advantages over traditional formats is measurability. While emails or PDFs leave you guessing whether a message actually landed, video analytics give you concrete answers.
Use that data to your advantage. Track which videos are watched through to the end, where viewers drop off, and which content sparks the most interaction. Complement the numbers with direct feedback: likes, comments, and quick polls turn your communication from a one-way broadcast into a genuine dialogue.
The result is a continuous improvement cycle. Instead of relying on gut feeling, you refine your video strategy with hard data—ensuring your content doesn’t just get produced but actually gets consumed.
Change management: driving cultural shift
Even with the best strategy, tools, and processes, without cultural change, video often stays a nice idea that fizzles out in daily business. Many employees simply aren’t used to communicating through video at work—or consuming information in that format. Some are skeptical, others feel overwhelmed.
That’s where targeted change management comes in. Clearly communicate the benefits, create quick wins with small pilot projects, and hold leaders accountable as role models. When the CEO or department heads regularly communicate via video, acceptance across the organization rises dramatically.
Equally important: offer support. Short trainings, on-camera tips, or easy-to-use tools lower the barrier. Step by step, you build a culture where video isn’t seen as an exception but as a natural part of workplace communication—just like email or chat is today.
Technology as the foundation
As important as processes, data, and culture are, without the right technical backbone, nothing works. A sustainable video strategy needs a platform that does far more than just host uploads. It must ensure security and GDPR compliance, enable team collaboration, support self-service production, and come equipped with analytics and accessibility features.
In short: technology shouldn’t be a bottleneck—it should be an enabler. By investing in a professional solution from the start, you avoid countless detours and lay the foundation for a strategy that is scalable, secure, and future-ready.
Conclusion: from friction to impact
Video is no longer just a “nice to have” in internal communications. It’s the medium that captures attention, builds connection, preserves knowledge, and truly engages employees. Few would dispute that today. The real challenge lies in execution—infrastructure, processes, resources, and, not least, company culture.
But every one of these hurdles can be overcome. With a central, secure platform, self-service tools, clear templates, measurable outcomes, and a culture that values authenticity over perfection, friction turns into impact.
Most importantly: you don’t have to change everything overnight. Start small, learn quickly, and build a sustainable video strategy step by step. Soon, video won’t feel like an extra burden, but like what it truly is: a powerful tool that makes internal communication simpler, more efficient, and more human.
Our Speakers
Voices from our customers
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