Frankonia, a renowned German company specializing in hunting and sport shooting supplies, has recognized the value of video in product marketing and has set itself the goal of strengthening its online presence with high-quality video content. In movingimage, they have found a reliable and competent partner for video hosting, management and distribution.

Video as a success factor in online sales

For companies that sell their products online, a professional and appealing product presentation is of great importance. Good product photos can make a big difference and help you stand out from the competition. Even more effective are high-quality product videos that really showcase the products.

Product videos not only look appealing, they also significantly increase online sales. Studies show that 84% of people are convinced to make a purchase after watching a video. Visitors spend 88% more time on pages with videos, and the conversion rate can increase by up to 80%. Product videos build trust, make complex information easier to understand and reduce return rates. Overall, they increase both sales figures and customer satisfaction.

Frankonia knows how effective videos are in e-commerce and complements its online presence with top-quality videos. This includes product videos that go well beyond mere product presentation, as well as campaign films and teasers.

The company offers a comprehensive range of products, including equipment for hunters, sport shooters, and collectors, as well as high-quality fashion and exclusive outdoor gear. Proper online presentation of this extensive offering requires a significant amount of video content, which must not only be produced but also carefully hosted, managed, and protected. Ensuring data privacy-compliant integration of video content into the website is also important for Frankonia.

Frankonia focuses on safety, reliability and expertise

When choosing a reliable and competent partner to support and implement their video strategy, it was crucial for Frankonia that the selected video partner met the highest standards in security and data protection, technical flexibility, and reliability. A key priority was hosting within the EU to comply with GDPR regulations. Additionally, Frankonia required robust integration with their existing shop systems through well-documented and modern APIs, as well as the ability to flexibly configure the video player according to different use cases.

With the use of VideoManager Pro from movingimage, Frankonia found the ideal solution for their needs. The video management software provides a central platform where videos can be hosted, managed, edited, and shared—all at an enterprise security level. The features of VideoManager Pro, its intuitive interface, and the high security on GDPR-compliant EU servers convinced Frankonia across the board. In addition to the technical solution, Frankonia also values having a direct contact person at movingimage who is always available to assist with any questions.

"With VideoManager Pro, we were able to seamlessly accommodate all of our numerous technical and procedural requirements for integrating over 1000 campaign and product videos into our online shops. Maximum flexibility in application, unwavering technical stability, and professional support characterize movingimage."
Jochen Kistner, Head of eCommerce, Frankonia

Onboarding with movingimage

Currently, around five to six employees from the e-commerce department at Frankonia use the software extensively. The onboarding and migration of all videos from the previous provider were completed in about two months. During this phase and beyond, movingimage consistently provided technical support to Frankonia, which meant that there was no downtime.

Reaching business goals with efficient video management

Frankonia uses videos in their online shop for campaign teasers, product presentations, and emotional customer engagement. With their video strategy and VideoManager Pro, Frankonia has already achieved many goals:

• High-quality product presentations: Videos provide detailed insights and a compelling visual experience.
• Customer satisfaction: Complex information is made comprehensible, which builds customer trust and reduces return rates.
• Efficient management: VideoManager Pro allows for optimal and centralized management of extensive video content.
• Security and data protection compliance: Videos are hosted on GDPR-compliant EU servers and access is managed centrally.
• Technical stability: Reliability and stability of the system, with no outages or performance issues, guarantee optimal functionality and use of video content.

Currently, Frankonia has over 1,000 videos online and adds approximately 20 new videos each month. The technical stability and availability of movingimage’s solution have proven to be impeccable.

Through their collaboration with movingimage, Frankonia has not only successfully implemented its video strategy but also significantly strengthened its online presence. The continuous expansion of video content and the secure, reliable platform provided by movingimage give Frankonia confidence in its ability to produce high-quality content and enhance customer satisfaction moving forward.

About Frankonia

Frankonia is a German company specializing in hunting and shooting sports supplies. Founded in 1908, it offers a wide range of products. Their assortment includes equipment for hunters, sport shooters, and collectors, as well as high-quality fashion and exclusive outdoor gear. Frankonia operates both an online shop and several stores across Germany, placing a strong emphasis on quality and tradition in its product range.