References
Livestreaming & Virtual Events
movingimage: Product spot LiveStream Pro
Advertise the product without showing it
https://e.video-cdn.net/watch?video-id=4Rh-xDMKzd_FRTgtV7gTEY&player-id=3L68wKUT-M_oNr_-RLq2rL&channel-id=2958
Resources
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References
Livestreaming & Virtual Events
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movingimage: Product spot LiveStream Pro
Advertise the product without showing it
Video Production
Process
Brief
The LiveStream Pro is one of the latest products to be launched by movingimage. The video had to be crisp and also work in silent mode. It was also important to avoid using standard software product images, i.e. screen captures or shots of the interface. After all, LiveStream Pro and its interface are constantly evolving, so we would have to keep cutting the video and replacing the corresponding images.
Solution
We came up with the idea of telling a little story - about an employee who is planning a streaming event with the help of LiveStream Pro. But instead of looking over her shoulder and thus necessarily at her computer screen, we transferred the features of the LiveStream Pro to the outside world of the main character: flowers change their colour - because of the great branding possibilities. Or snowflakes fly around in a snow globe - as protected as the LiveStream Pro users. Stylistically, we orientated ourselves on the popular indie director Wes Anderson.
Result
The result is a clearly staged, magical product narrative that was very well received. The obvious enthusiasm of everyone involved at movingimage and the attention to detail are also inspiring. And since you never get to see the product, it arouses interest in it all the more.
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Our Speakers
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Video Production
Process
Brief
The LiveStream Pro is one of the latest products to be launched by movingimage. The video had to be crisp and also work in silent mode. It was also important to avoid using standard software product images, i.e. screen captures or shots of the interface. After all, LiveStream Pro and its interface are constantly evolving, so we would have to keep cutting the video and replacing the corresponding images.
Solution
We came up with the idea of telling a little story - about an employee who is planning a streaming event with the help of LiveStream Pro. But instead of looking over her shoulder and thus necessarily at her computer screen, we transferred the features of the LiveStream Pro to the outside world of the main character: flowers change their colour - because of the great branding possibilities. Or snowflakes fly around in a snow globe - as protected as the LiveStream Pro users. Stylistically, we orientated ourselves on the popular indie director Wes Anderson.
Result
The result is a clearly staged, magical product narrative that was very well received. The obvious enthusiasm of everyone involved at movingimage and the attention to detail are also inspiring. And since you never get to see the product, it arouses interest in it all the more.
Overline
Our Speakers
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Trusted by leading companies
Voices from our customers
As part of our employer branding efforts, we focus entirely on the needs of our target groups. The seamless collaboration with movingimage enabled us to break new ground for the Charité. Together, we put together a digital event in a very short time. What an achievement!
Susanne Nitzsche
Head of Employer Branding & HR Digitalization
I always notice very quickly when working with service providers whether there is a fit. And when I have the feeling after 1-2 events that these service providers are becoming “friends”, I know that we agree and that it works together. And we have that feeling with movingimage.
Karl Turner
Owner & Strategic Consultant
Thanks to the continuous development of its products, movingimage is also a constant source of inspiration for using new functions and thinking ahead on certain topics.
And that is incredibly enriching for us.
Martina Herak
IT Business Analyst
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