The LiveStream Pro is one of the latest products to be launched by movingimage. The video had to be crisp and also work in silent mode. It was also important to avoid using standard software product images, i.e. screen captures or shots of the interface. After all, LiveStream Pro and its interface are constantly evolving, so we would have to keep cutting the video and replacing the corresponding images.

We came up with the idea of telling a little story - about an employee who is planning a streaming event with the help of LiveStream Pro. But instead of looking over her shoulder and thus necessarily at her computer screen, we transferred the features of the LiveStream Pro to the outside world of the main character: flowers change their colour - because of the great branding possibilities. Or snowflakes fly around in a snow globe - as protected as the LiveStream Pro users. Stylistically, we orientated ourselves on the popular indie director Wes Anderson.

The result is a clearly staged, magical product narrative that was very well received. The obvious enthusiasm of everyone involved at movingimage and the attention to detail are also inspiring. And since you never get to see the product, it arouses interest in it all the more.