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Video in Corporate Comms & HR​

IDG: Explanatory video Data Story

Complex issues summed up in a nutshell
IDG explanatory video data story reference
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IDG explanatory video data story reference
References
Video in Corporate Comms & HR​
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IDG: Explanatory video Data Story

Complex issues summed up in a nutshell

Table of contents:

Video Production

Process

Brief

IDG Business has the largest database of German IT decision-makers. Due to its complexity, an explanatory video was needed to clearly convey how customers can use this database for lead generation.

Solution

The lead generation process is explained in a fully animated video production based on the story of a salesman, from his desire to increase sales to winning new customers. The voiceover playfully explains the lead generation process in a way that everyone can understand.

Result

As part of the website relaunch, the explanatory film has been used as a sales tool. Placed on the home page, it attracts attention and makes potential customers want to learn more about the product in exchange with IDG Connect.
cta grey backgroundmobile cta grey background

Grey backgroundmobile cta grey background

Our Speakers

No items found.
Video Production

Process

Brief

IDG Business has the largest database of German IT decision-makers. Due to its complexity, an explanatory video was needed to clearly convey how customers can use this database for lead generation.

Solution

The lead generation process is explained in a fully animated video production based on the story of a salesman, from his desire to increase sales to winning new customers. The voiceover playfully explains the lead generation process in a way that everyone can understand.

Result

As part of the website relaunch, the explanatory film has been used as a sales tool. Placed on the home page, it attracts attention and makes potential customers want to learn more about the product in exchange with IDG Connect.
cta grey backgroundmobile cta grey background

Grey backgroundmobile cta grey background

Overline

Our Speakers

No items found.
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Martina Herak, IT Business Analyst at Union Investment
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