References
IDG: Explanatory video Data Story
Complex issues summed up in a nutshell
https://e.video-cdn.net/watch?video-id=D6y3fsyCSQkFk2UuyePMQC&player-id=55RtWvRT1jKgDRz-5WRt2K&channel-id=2958
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References
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IDG: Explanatory video Data Story
Complex issues summed up in a nutshell
Video Production
Process
Brief
IDG Business has the largest database of German IT decision-makers. Due to its complexity, an explanatory video was needed to clearly convey how customers can use this database for lead generation.
Solution
The lead generation process is explained in a fully animated video production based on the story of a salesman, from his desire to increase sales to winning new customers. The voiceover playfully explains the lead generation process in a way that everyone can understand.
Result
As part of the website relaunch, the explanatory film has been used as a sales tool. Placed on the home page, it attracts attention and makes potential customers want to learn more about the product in exchange with IDG Connect.
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As part of our employer branding efforts, we focus entirely on the needs of our target groups. The seamless collaboration with movingimage enabled us to break new ground for the Charité. Together, we put together a digital event in a very short time. What an achievement!
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I always notice very quickly when working with service providers whether there is a fit. And when I have the feeling after 1-2 events that these service providers are becoming “friends”, I know that we agree and that it works together. And we have that feeling with movingimage.
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Thanks to the continuous development of its products, movingimage is also a constant source of inspiration for using new functions and thinking ahead on certain topics.
And that is incredibly enriching for us.
Martina Herak
IT Business Analyst
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