A viral union commercial? Absolutely! Ahead of the 2013 German federal election, IG Metall wanted to motivate young voters and give the union, now over 60 years old, a fresh image. Our humorous supercut of YouTube snippets hit two million views in three weeks and was covered by Der Spiegel, Horizont and The Guardian.
Brief
In the run-up to the 2013 federal elections, IG Metall wanted to launch a sensational viral ad. The aim was to motivate young voters in particular to vote. The ad was also intended to give the union, which is over 60 years old, a fresh image update.
Solution
We designed and produced a supercut of YouTube snippets that addressed the most important issues of the election campaign with maximum humorous distortion.
Result
Two million views in three weeks and widespread media coverage, from Der Spiegel and Horizont to the British Guardian, showed that they understood the internet!
