Escape the daily grind – or: when conference delegates learn to fly. To promote the Congress Centre of the new Maritim Hotel in Ingolstadt to decision-makers, we sent racing drones through its spacious halls. Weightless flight shots, a tongue-in-cheek intro and swing music created what Maritim called a real “wham” effect.
Brief
A new Maritim Hotel was opened in Ingolstadt in summer 2023. The hotel has an adjoining Congress Centre, which is impressive in size alone. This was to be advertised in a short image video. The target group? Decision-makers from all industries who should be encouraged to book into the Congress Centre.
Solution
We flew through the spacious congress rooms with racing drones to give them a proper feel. The aerial images create a feeling of weightlessness for the target audience, which feels all the better in comparison to the previous ‘stress sequence’. This is accompanied by swing music that ideally matches the dignified image of the hotel chain.
Result
The Maritim hotel chain was enthusiastic and described the effect of the video as a ‘wham’ effect. Not only the drone flights, but also the tongue-in-cheek intro was well received, as were the text overlays in the image spaces.
