An IT product made tangible through strong images. For the relaunch of VideoManager Pro, we combined an explanatory product film with a brand-building image film: 3D views of the interface meet powerful visual analogies. The result won gold at the BCP Awards 2015 and double silver at the FOX Awards 2015.
Brief
As part of a comprehensive relaunch of the VideoManager Pro, an image film was needed that would convey the range of functions in an understandable way even without IT knowledge and at the same time strengthen the image.
Solution
The result was a synthesis of an explanatory product film and a brand-strengthening image film, a balancing act between emotion and information. The 3D views of the interface are complemented by powerful visual analogies that bring the technical functions closer with the help of familiar imagery.
Result
As part of the release, the image film was distributed on all common channels, thereby strengthening movingimage's image as a video technology expert in the long term. The film production won gold in the product film category at the BCP Awards 2015 and double silver at the FOX Awards 2015.
