Knowledge creates fun – and that’s exactly what this spot shows. For Berlin-Chemie’s internship campaign, our two-person crew captured spontaneous behind-the-scenes moments of real interns at the photo shoot. With typographic overlays matching the campaign flyers, the short clip also works silently on social media.
Brief
The pharmaceutical company BERLIN-CHEMIE regularly launches campaigns to promote its internship opportunities. This year, in addition to a one-day photo campaign featuring real interns, we were also commissioned to produce a behind-the-scenes video.
Solution
For the video, the goal wasn’t polished, high-gloss production, but rather authentic snapshots capturing the spontaneous joy of the interns during the photo sessions. After all, the campaign motto is: “Knowledge Creates Fun.”
Our two-person crew - a director and a camera operator – arrived on set, installed a few GoPros before the shoot, and followed the action with a mobile camera setup.
Result
With its typographic overlays, the video seamlessly matches the look and feel of the campaign flyers produced alongside the photo shoot. It also works perfectly as a silent clip on social media – and thanks to its short format, it hits home with the young target audience.
Even more success for BERLIN-CHEMIE!
