When employee-generated content gets under your skin. For movingimage CorporateTube, the secure YouTube for companies, we built a versatile spot from a colourful collage of employee footage – from boat races on the Spree to holidays in Iceland. Text overlays add the arguments, so the film works with or without sound.
Brief
Films convince: not only through arguments, but above all through emotions. We therefore produced an English-language advert for our parent company via movingimage CorporateTube, the secure YouTube for companies. The video had to be versatile, from the website to the sales presentation. It had to have a moving sound layer, but also work well without sound.
Solution
A varied user-generated content carries the film. We were lucky enough to be able to draw on our extensive in-house archive for this. Once again, we realised that nothing moves a company more than the commitment of its own employees. From company boat races on the Spree to holiday shots in the Icelandic snow, the enthusiasm for sharing videos is evident in this colourful collage of self-filmed footage. The superimposed chains of text provide compelling arguments in favour of the product to complement the emotional film level.
Result
The film is not only well received by movingimage employees. No wonder! Because they can be seen in the clip: both with their shots and with their product. movingimage, as its own customer, stands behind its software solution. And our customers notice that too.
