Grandma explains the cloud. How do you present video cloud services in a short, funny pre-roll for Horizont and W&V? With the greatest possible contrast: a grandmother teaching her grandson about web trends. The idea grew into a series of eight episodes, inspired YouTube supercuts and made Grandma a movingimage mascot.
Brief
Horizont and W&V offered movingimage space for promotional videos on their online portals. In the form of pre-rolls in which movingimage was able to promote its video cloud services. But how do you present such a technically abstract topic in a video production: in a short space of time and as humorously as possible?
Solution
And so movingimage got a grandma. Because comedy works best by bringing together the greatest possible contrasts. In this case, a grandmother who gives her grandson, of all people, a lesson in web trends. And eight times over - the pre-rolls went into series production.
Result
Due to the enthusiasm for the protagonist, she also found herself on YouTube: several users created super cuts from the episodes. Granny also appeared at the Video Cloud Day at the Media Spree in Berlin. As the movingimage mascot, she tested the web skills of the event participants.
