Complex issues summed up in a nutshell: IDG Business runs the largest database of German IT decision-makers. Our fully animated explainer video tells the story of a salesman – from wanting more revenue to winning new customers – and makes lead generation easy to understand. Placed on the IDG homepage, it works as a sales tool.
Brief
IDG Business has the largest database of German IT decision-makers. Due to its complexity, an explanatory video was needed to clearly convey how customers can use this database for lead generation.
Solution
The lead generation process is explained in a fully animated video production based on the story of a salesman, from his desire to increase sales to winning new customers. The voiceover playfully explains the lead generation process in a way that everyone can understand.
Result
As part of the website relaunch, the explanatory film has been used as a sales tool. Placed on the home page, it attracts attention and makes potential customers want to learn more about the product in exchange with IDG Connect.
