Forget the trend – dare to embrace your own values! Maritim isn’t hip, and it isn’t the next big thing. So how does a traditional hotel chain attract new staff? Our video takes the bold route: it pointedly contrasts the trends of our fast-paced times with Maritim’s values – and is now also used as a general image video.
Brief
Maritim isn't hip. Maritim isn't the next big thing. Quite the opposite: Maritim is traditional and perhaps a bit old-fashioned. How can this venerable hotel chain still attract new employees these days?
Solution
We developed a video concept that dares to take the plunge: Yes, Maritim is old-fashioned, yes, security and routine are important here. But isn't that a good thing? The video pointedly highlights the trends of our fast-paced times and contrasts them with Maritim's values.
Result
A daring and a winning move: The video captures the essence of Maritim and does a lot for the employer's brand. Maritim is now even using it (beyond its career portal) as a general image video.
