One trailer is enough. Trusted Shops wanted to show the people behind the seal – and how friendly, relaxed and international the team is. Our recruiting video borrows the editing rhythm, music changes and intertitles of a cinema trailer, and was among the winners of the Human Resources Excellence Awards 2014.
Brief
Trusted Shops wanted to show the people behind the seal and convey in a short space of time how friendly, relaxed and international the team is.
Solution
We designed a recruiting video that is actually a trailer. The editing rhythm, music changes and the use of intertitles are based on familiar cinema trailer patterns. The people behind the seal immediately appear very spontaneous, humorous and ‘driven’ in this format. Above all, you want to see more of them.
Result
The film production was the prelude to a joint collaboration with the client on several follow-up projects. The video was among the winners of the Human Resources Excellence Awards 2014.
