7 million viewers, one spectacular splash of colour. Inspired by the Brillux claim “More Than Just Color”, we produced a cinema spot that celebrates life as an explosion of colour – with up to 60 people on set. Screened nationwide in multiplex cinemas, its custom-composed song even became a YouTube hit.
Brief
The traditional company Brillux, based in Münster, wanted a commercial that would boost brand awareness among end customers.
As part of the campaign, the spot was also screened in cinemas, meaning the production had to work on the big screen – visually and emotionally.
Solution
The Brillux slogan “More Than Just Color” sparked the idea for our concept:
- a cinema spot that celebrates life as a vibrant explosion of color.
The film production was correspondingly ambitious - at peak times, up to 60 people were on set, ensuring that every detail of the visual spectacle came to life.
Result
The client was so enthusiastic about the cinema spot that they rolled it out nationwide across all major multiplex cinemas for several weeks.
In total, the spot reached over 7 million viewers.
A welcome side effect: the custom-composed song featured in the spot became a YouTube hit in its own right.
