A successful onboarding process often results in better retention rates and in staff members who are more motivated and devoted for the long run. In fact, research suggests that 69% of all employees are likely to stay with a company for at least three years after a good onboarding experience. And indeed, in the last couple of years, many companies have begun putting more emphasis on a thorough new-hire orientation process: What once used to consist of a casual 3-day training session over coffee and a lot of paperwork has become a long-term commitment which encompasses new skills, executive welcome messages, and even product workshops.
At movingimage, we believe that technology—mainly video—holds the potential to improve various business processes and render them more engaging, more comfortable, and more intuitive. The new-hire orientation process can, for example, become a lot more effective using what we refer to as “Video Onboarding.”
Video onboarding enables HR departments to exclusively or mainly onboard new employees through video. Using video new members can learn about the company’s culture and values, get to know fellow employees and even experiment with new tools.
Video isn’t an onboarding practice in itself but is more of an enhancer of existing common practices. It adds a personal and interactive dimension to tasks, making them more memorable, engaging, and efficient. Therefore, it offers a solution to the notorious “forgetting curve,” which suggests that most people forget the majority of what they had learned within one month. Studies show that in order to counteract data loss and retain information, training needs to be not only relevant but also engaging and interactive. In other words: New team members tend to remember more when their training is more fun and more interactive. Video onboarding can address these needs perfectly.
We’ve asked the movingimage HR team to share their experience and best practices with us. Below are their tips on how to enhance learning, engagement, and a sense of community with videos:
Have team members who will be working with a new hire record short introductory videos, where they briefly introduce themselves. These videos will help any newcomer feel welcome and motivated from day one.
Create short videos with relevant info. A few minutes of video on each topic will do. What about? Almost anything! Videos are a great way of supporting your onboarding programs, from company insights to technical training.
Storytelling captures people’s attention and helps them remember details better.
Empower interactive options such as likes, comments under videos, and other elements to enhance engagement and concentration.
Enable the option to deliver videos on different devices to allow people to watch videos on the go, wherever they may be.
Most of the information we pick at work doesn’t come from formal training but from interacting with colleagues. A social intranet can nurture peer learning while strengthening connections between employees at the same time.
Lastly: be creative. Video is your gateway to creativity, and you can use it to unleash your inner creator, just as long as you keep it professional.
Want to use video onboarding yourself? Then go ahead and contact us!