Enterprise Video Knowledge Hub:
Guides, Case Studies & Webinars

Attracting the right talent starts with showing candidates who you really are. This resource shares expert insights and practical tools for using video in recruiting and employer branding, helping you engage target audiences and showcase your company culture authentically. Explore strategies to bring your employer brand to life on screen.

With more than 630,000 employees worldwide, Volkswagen AG needed a reliable way to keep its workforce informed, especially during the shift to remote work. This case study shows how the company built a scalable enterprise livestreaming setup that delivers over 50 webcasts a year to more than 80,000 participants, backed by secure live production and video asset management. Discover the strategy behind Volkswagen's company-wide video communication.

Making a video without filming? Using only stock footage?

Cinema-ready HR advertising with minimal effort: the BMW dealership group Michael Schmidt urgently needed automotive mechatronics technicians in the Munich area. Shot in just half a day with on-site resources, our 30-second cinema spot turns workshop sounds and close-ups into a beat-driven montage that sparks enthusiasm for the job.

Capturing the innovative spirit of start-ups: we accompanied the VW Digital Lab to the Startupnight at the Volkswagen DRIVE Forum in Berlin. Crisp vox pops, background statements, architectural time-lapses and slow-motion music breaks turned it into a film that works as both image and event video – and drew attention in Wolfsburg.

80 top salespeople hired thanks to one recruiting video! MINI was looking for exceptional personalities to match its dynamic, unconventional brand. In our home-story video in the style of MTV Cribs, top salespeople guide viewers through their world – with smart humour, plenty of improvisation and a BCP Award for “Best Use of Video”.

Sales 2030 Camp, here it comes! Volkswagen asked us to document its three-day New Sales 2030 transformation workshop in Potsdam and Berlin. With two film units covering parallel sessions, participant statements and the evening event, the video conveys a real spirit of optimism – and earned a wide positive response on LinkedIn.

From recruiting video to cinema commercial – a long-standing customer relationship. For Brillux’s training campaign, we portrayed an apprentice paint lab technician whose fascination for paint development comes to life through clear compositions, calm camera movements and the luminosity of colour.

Sure, we can also do classic! Volkswagen wanted an image film that conveys its team spirit and innovative drive with a good dose of pathos – in less than a minute. Clean, futuristic imagery, crisp text overlays, VW’s signature voice Tobias Kluckert and an impressive film score delivered exactly that.

One trailer is enough. Trusted Shops wanted to show the people behind the seal – and how friendly, relaxed and international the team is. Our recruiting video borrows the editing rhythm, music changes and intertitles of a cinema trailer, and was among the winners of the Human Resources Excellence Awards 2014.

Work and family – up close and very real. At Stadtwerke München, balancing career and family is a lived value. For the new employer brand campaign, we accompanied working mum Simone through an afternoon with her child and into her job – an empathetic, documentary-style portrait in which both worlds merge into one.

Advertise a product without showing it: for movingimage’s LiveStream Pro, we skipped screen captures and told a small, Wes Anderson-inspired story instead. Flowers change colour for branding, snowflakes swirl safely in a snow globe – a magical product narrative that works without sound and makes viewers curious about the product.

Grandma explains the cloud. How do you present video cloud services in a short, funny pre-roll for Horizont and W&V? With the greatest possible contrast: a grandmother teaching her grandson about web trends. The idea grew into a series of eight episodes, inspired YouTube supercuts and made Grandma a movingimage mascot.

Working at HWS – training in the forest and in the field. For the Berlin housing association, we created a modern recruiting video for trainees without overdoing it. Separate voice recordings put the camera-shy trainees at ease, while cool transitions and jump cuts mirror their varied tasks – a portrait the trainees fully recognised themselves in.

Complex issues summed up in a nutshell: IDG Business runs the largest database of German IT decision-makers. Our fully animated explainer video tells the story of a salesman – from wanting more revenue to winning new customers – and makes lead generation easy to understand. Placed on the IDG homepage, it works as a sales tool.

An IT product made tangible through strong images. For the relaunch of VideoManager Pro, we combined an explanatory product film with a brand-building image film: 3D views of the interface meet powerful visual analogies. The result won gold at the BCP Awards 2015 and double silver at the FOX Awards 2015.

7 million viewers, one spectacular splash of colour. Inspired by the Brillux claim “More Than Just Color”, we produced a cinema spot that celebrates life as an explosion of colour – with up to 60 people on set. Screened nationwide in multiplex cinemas, its custom-composed song even became a YouTube hit.

And that’s when climate change hit… BSR, Unfallkasse Berlin and FES wanted a 20-minute safety training video for winter service staff. Filmed over three years wherever snow happened to fall, the mockumentary-style found-footage film delivers its message at high speed, full of humour and references to TV and film history.

How to control hazards in a cafeteria kitchen – without a wagging finger. For BSR’s company canteen, a curious but slightly clumsy intern tests the kitchen staff’s safety know-how. Varied camera angles and animated graphics make the training video authentic, informative and highly entertaining – and another commission followed.

Teamwork in interventional radiology – this is how it’s done. As part of Charité’s digital recruiting campaign with livestreamed events and a 360° virtual tour, we produced video portraits of its many professions. Our neuroradiology film uses authentic interviews to make complex, interdisciplinary work accessible and exciting.

How do you make values tangible? Stadtwerke München had defined new employer brand values – but how do you explain them to applicants? Our recruiting video follows four employees whose stories embody those values, with empathetic, documentary-style images that give each value a face.

A futuristic classic where everything fits and everything shines. How do you visualise digital procurement management in an exciting way? For SSV Technik, our VFX artist turned shoot and stock footage into 3D spaces traversed by scanning rays. A suspenseful score and a striking voiceover complete an image film that gives you goosebumps.

Crowdfunding with an effect: the TU Berlin spin-off Mowea builds modular wind turbines for everyone. To win investors, we combined office scenes, 2D and 3D animation, stock footage and drone shots over Berlin. Within weeks on Companisto, the campaign exceeded its €350,000 goal and raised half a million euros.

Setting the (3D) scene for software. Ahead of the VideoManager Pro app launch, movingimage needed a teaser to build attention and give first insights into the interface. Under the motto “More mobility than ever before”, appealing 3D animations and short headlines show how the app simplifies video management on the move.

A viral union commercial? Absolutely! Ahead of the 2013 German federal election, IG Metall wanted to motivate young voters and give the union, now over 60 years old, a fresh image. Our humorous supercut of YouTube snippets hit two million views in three weeks and was covered by Der Spiegel, Horizont and The Guardian.

When employee-generated content gets under your skin. For movingimage CorporateTube, the secure YouTube for companies, we built a versatile spot from a colourful collage of employee footage – from boat races on the Spree to holidays in Iceland. Text overlays add the arguments, so the film works with or without sound.

Messe München faces in glossy format. Three employee portraits were to work for both recruiting and image marketing. Bathed in Messe München blue, with lens flares, smooth gimbal shots, super slow motion and drone flights, the portrait of Brand Manager Daniel Keppler reached a wide audience on LinkedIn for weeks.

Appearing strong, even when you have nothing to show. inform GmbH couldn’t film its engineers at customer sites, and its office wasn’t particularly photogenic. Our answer: pure minimalism – a white space, a few props and a mix of scripted scenes and improvisation in the corporate colours. Now in its fourth year of use, the video has become an employer branding flagship.

When the chancellor appeared… Rami Rihawi fled from Syria to Berlin in 2015 and, with the help of the ReDi School, became a developer at Klöckner’s digital lab. Our tour-style CSR video follows him through his everyday work – all the way to meeting the chancellor. It became Klöckner’s most-viewed video on Facebook.

When the software engineer presents his baby… For our VideoManager Pro tutorial series, we put the real minds behind each feature in front of the camera instead of external presenters. Their own presentation style and clean explanatory animations turn features like multiple subtitles into an entertaining alternative to dry eLearning.

When offices turn into spaces for storytelling… From bridges to tunnels, DEGES delivers major transport projects. For a series of cinematic employee portraits, we left staged office clichés behind and turned a minimalist room into a space of memories, where project managers bring their favourite projects back to life.

A manager in emotional turmoil – told as a mini-series for LinkedIn. To promote movingimage’s virtual events platform to communication managers, we created three episodes that also work without sound: event-planning stress filmed on a bodycam, pure relaxation in a meditative studio, and a super slow-motion one-shot finale with confetti.

Trainee chronicles with comic elements. The ALBA Group wanted a breath of fresh air to showcase apprenticeship life – at eye level, from the first day to the certificate ceremony. Spirited apprentices, changing locations, humorous breaks and comic-style chapters keep the film engaging, and it sparks strong interest at career events.

Dark humour and carpool karaoke. ALBA urgently needed drivers – and offered a job with lots of freedom and an employer you can rely on. Our recruiting video rides along with ALBA drivers through the urban jungle, with bold multi-perspective shots and a singing finale in the cab. It was even shown to 17,000 spectators at an ALBA game.

Knowledge creates fun – and that’s exactly what this spot shows. For Berlin-Chemie’s internship campaign, our two-person crew captured spontaneous behind-the-scenes moments of real interns at the photo shoot. With typographic overlays matching the campaign flyers, the short clip also works silently on social media.

Escape the daily grind – or: when conference delegates learn to fly. To promote the Congress Centre of the new Maritim Hotel in Ingolstadt to decision-makers, we sent racing drones through its spacious halls. Weightless flight shots, a tongue-in-cheek intro and swing music created what Maritim called a real “wham” effect.

A trial day at high speed, guaranteed. infracomm has laid over 14 million metres of fibre optic cable, but needs more skilled workers. We sent our reporter to work as a fibre optic installer for a day: unstaged, reportage-style, with situational humour and rousing music. The video is now the centrepiece of a new infracomm campaign.

Forget the trend – dare to embrace your own values! Maritim isn’t hip, and it isn’t the next big thing. So how does a traditional hotel chain attract new staff? Our video takes the bold route: it pointedly contrasts the trends of our fast-paced times with Maritim’s values – and is now also used as a general image video.

Completely uncut. The young Leonardo Hotel Group stands for change and welcomes anyone who thinks outside the box. To convey this, we chose a one-take format: a single continuous steadicam shot, filmed in Berlin with meticulous choreography. Scene and story changes in real time make the spirit of change tangible.

Training as an experience – without any interviews! Maritim has an extremely low trainee dropout rate, yet suffers from the industry’s poor reputation. We staged the apprenticeship as a fast-paced event: no talking heads, but powerful images, gags and truths about Maritim, carried by a bold voiceover and wild punk pop.

Attracting young talent in healthcare is more competitive than ever. In this example, Charité shows how authentic video content can strengthen employer branding and connect with future apprentices in a meaningful way.