Why using videos on your landing page is truly worth it

Across industries, the average conversion rate for landing pages is just 3% to 5.5%. Why? Because today’s internet users have little time and even less patience. They tend to quickly scan a page and decide within seconds whether it’s relevant to them or not.

A well-placed video can dramatically improve your conversion rate—as long as it adds real value and supports your messaging.

Here are just a few ways videos can make a difference:

• A high-quality video instantly adds professionalism to your landing page and gives visitors a first impression of your brand.
• Videos help explain your offer and bring clarity to your content. With engaging visuals, it’s easier to attract attention and spark interest in what you’re offering.
• Watching a video takes less mental effort than reading text, which encourages users to stay longer—boosting your average time on page.
• Videos help you communicate your message more effectively and put a face to your product or service. Showing instead of telling creates an emotional connection that can lead to higher conversion rates—and ultimately, more revenue.
• Even complex topics can be explained simply and memorably through video.
• If the video is entertaining and easy to follow, users are likely to watch it to the end—giving you the perfect opportunity to insert a compelling call to action.

What type of video works best on a landing page?

Choosing the right video is essential if you want to grab your audience’s attention and boost conversions.

Before selecting a video format, take a moment to clarify the message you want to convey.
Do you want to educate or entertain?
Are you introducing a product or service, or aiming to strengthen your brand?
What’s the primary goal of your landing page?

Once your messaging is clear, you can pick the video strategy that supports it best.

A great starting point is the short explainer video. These are perfect for breaking down complex topics or giving your audience a quick overview. They also load quickly, making them ideal for landing pages.

Other popular formats include:

• Company introduction videos
• Product demos and how-to videos
• Case studies or customer testimonials

What to keep in mind when adding videos to landing pages

When creating videos for your landing pages, there are a few important things to consider. Naturally, the video should be engaging and motivating—something that encourages visitors to stay on your site and keep exploring.

It should be clear and to the point, delivering the most important information about your company or product without overwhelming the viewer.

Professionalism also matters. A high-quality video leaves a strong impression—so make sure there are no technical glitches, the resolution is crisp, and the production feels polished. Also, avoid making your video too long, or you risk losing your audience’s attention.

To make both your video and landing page more effective, follow these best practices:

• Place the video above the fold—it should be one of the first things visitors see.

• Use an eye-catching thumbnail that sparks interest.

• Align the video content with the rest of your page and keep it short and focused.

• Make sure the video is optimized for fast playback across all devices.

• Avoid autoplay—it often disrupts the user experience.

• End with a strong call to action—this is your moment to guide the viewer.

• Host the video on a professional video platform—self-hosting can slow down your page and increase bounce rates.

Choosing the right video platform

There are several ways to integrate videos into landing pages—but if you want to stay organized and maintain full control, using a dedicated video platform is the smarter choice.

A great solution is VideoManager Pro by movingimage. It allows you to host, manage, edit, and share your videos from one central place. In addition to outstanding quality, full GDPR compliance, and workflow integration, it features a reliable high-speed HTML5 video player that works seamlessly across all devices and operating systems.

Other standout features include automatic subtitle generation, built-in video analytics and custom thumbnails.

Conclusion

A video on your landing page isn’t a magic fix—but when paired with strong messaging and good design, it can be a powerful asset. A high-quality video perfectly complements your product or service and helps build trust in your brand.

Thinking about creating a video for your landing page but not sure where to start?

Still looking for the right video platform or have questions about VideoManager Pro?

We’re happy to help—just send us a message. We look forward to your project!