Client:
Berlin-Chemie
Brief
Alba is desperately looking for drivers. The company's message: You may not get rich here, but you have a job with a lot of freedom and an employer you can rely on. And at Alba, no one needs to pretend.
Solution
This recruiting video accompanies both typical and original Alba drivers on their tours through the urban jungle. To capture the free driving feeling on film, daring multi-perspectives and crazy montage sequences were used. The climax of this recruitment video is a singing finale in the driver's cabin.
Result
This was already our third video production with the Alba Group. Besides successful releases on the homepage, YouTube and Facebook, it was also shown in front of 17,000 spectators in the Mercedes Benz Arena on the big screen at an Alba game.
