Accessibility in livestreaming:
why live subtitles are essential
for businesses

Why accessibility in livestreaming is crucial

In recent years, livestreaming has become an indispensable medium for businesses, educational institutions, and entertainment providers. However, not all viewers can benefit equally from these streams. Ensuring accessibility is your responsibility. 

Making livestreaming content accessible plays a vital role in creating an inclusive experience for all. It’s not only a moral obligation but also a strategic competitive advantage. This topic is gaining particular importance with the implementation of the Accessibility Act on June 28, 2025. Companies that adapt their content in time can meet legal requirements, reach new target groups, and expand their reach. 

This article highlights why AI-powered live subtitles are indispensable and how this technology can make your livestreams accessible and globally available.

Inclusion and social responsibility

Accessible livestreams significantly contribute to social inclusion. They allow people with hearing impairments, language barriers, or other limitations to equally participate in digital events. This not only promotes diversity but also demonstrates your company’s commitment to social responsibility. An accessible livestream sends a powerful message: your company actively supports inclusion, fostering trust among your customers and the public.

AI-generated live subtitles: real-time technology for inclusive and global communication

Advancements in AI technology have made it possible to generate subtitles in real time. The original audio of a livestream is analyzed and automatically converted into text. The result is precise subtitles displayed instantly – and it’s now easier than ever with just a click. 

With the new feature in LiveStream Pro, event organizers can activate AI-powered subtitles in a few steps using self-service functionality. This innovation simplifies the process of making live content accessible and globally available. 

The ability to translate subtitles into up to 29 languages, including Chinese and Japanese, opens new dimensions of global communication. Translating subtitles plays a key role in localizing your content, as language often bridges emotional connections. When viewers experience content in their native language, it resonates more effectively and strengthens authenticity and trust in your brand. Event organizers can effortlessly reach audiences worldwide, overcoming language barriers. From corporate events and international conferences to product launches, the real-time availability of subtitles enables flexible and inclusive communication.

Key benefits of AI-generated live subtitles 

Before diving into the details, let’s take a quick look at the main advantages AI-generated live subtitles can offer your business. These subtitles not only improve the viewing experience but also help make your content accessible and globally successful. Key benefits include:

1. Audience expansion: Simultaneous translations help you reach international viewers, making your content accessible worldwide. This is particularly beneficial for companies operating globally and looking to communicate in multiple languages.
2. Accessibility: AI-powered live subtitles make your content available to people with hearing impairments, fostering inclusion and signaling your company’s commitment to diversity. They also help meet the requirements of the Accessibility Act, which mandates accessible digital content from 2025 onward.
3. Cost efficiency: Compared to manual subtitling services, AI technology saves both time and money. Automated workflows significantly reduce post-production efforts and eliminate the need for costly translation processes.
4. Flexibility and quality: Modern AI solutions adapt to different speakers, accents, and technical jargon. This ensures high-accuracy subtitles that authentically represent the content.
5. SEO and engagement: Subtitles make video content more discoverable by search engines. They also increase engagement, as viewers can read subtitles in their preferred language, enhancing their involvement.

Accessibility and legal requirements in 2025 

As mentioned earlier, the European Accessibility Act will take effect on June 28th, 2025, requiring companies to make digital content accessible. This legislation makes providing subtitles for video and audio materials a central task. AI-generated live subtitles offer a modern, efficient, and easily implementable solution to meet these requirements.

By adopting AI-powered live subtitles, companies have a cost-effective way to comply with the Accessibility Act and make their content accessible to a broader audience. Acting early positions your business as innovative and customer-focused. Additionally, you build trust with clients and partners by demonstrating that inclusion and modern technology go hand in hand.

Practical application: using AI live subtitles with LiveStream Pro 

LiveStream Pro offers a comprehensive solution for integrating AI live subtitles into livestreaming events.

• Easy to use: Within the player, you can select the event language and desired translation languages. Viewers can then individually choose the language in which they want to read the live subtitles. The subtitles are directly integrated into the player.

• Use cases: LiveStream Pro’s live subtitling offers significant advantages across various applications:

Impress your audience at corporate events with multilingual subtitles. Present a professional, global image while continuing to speak in your native language, remain relaxed and authentic and still reach all your markets and customers.

In townhalls, your employees benefit from accessible subtitles that make communication inclusive and accessible to all – regardless of language or hearing ability. This promotes a sense of community and ensures clear messages to your colleagues.

For international teams, LiveStream Pro breaks down language barriers: content is understood directly, all employees meet linguistically at eye level and collaboration becomes more efficient.

Webinars and product presentations become much more attractive with multilingual subtitles. You make your content accessible worldwide and open up new market opportunities by targeting potential customers in different regions.

From in-house meetings to global public events, AI-generated subtitles make every event accessible and successful.

Cost-benefit analysis: are AI subtitles worth it?

The long-term benefits of implementing AI-based subtitles are unmatched. Automated workflows save time and costs that would otherwise be incurred with manual subtitling or translation services. At the same time, accessible content helps you reach new target groups and markets. Studies show that accessible digital content leads to higher user numbers and longer engagement times. Additionally, the linguistic quality of subtitles and translations has significantly improved in recent years. Investing in accessibility pays off both socially and economically.

Make your live events accessible and globally successful

The benefits of AI-powered live subtitles are clear: they make your content accessible to a wide audience, meet legal requirements, and sustainably improve the viewing experience. Whether you aim to enter new international markets, promote inclusion, or streamline your team’s work, AI solutions offer the flexibility you need. At the same time, automated processes save time and costs, with easy-to-use systems enabling efficient content management across your organization.

Feel free to contact us for more information. Our team is here to answer your questions or provide a demo of our solution. Together, we can make your livestreaming events accessible and globally successful!