Combine your data, calculate averages, and use dimensions to keep track of your KPIs and visualize successes. For example, you can measure video plays, unique users, or average playback time.
Only by knowing your viewers properly can you learn to optimize your video content. Track which devices people are watching your videos on, how they interact with your videos, and where your audience is watching from.
Which videos performed well and which didn’t? With insights from past campaigns, you can learn how to make the most of your video budget. Clear dashboards and automatically sent reports also simplify your everyday life.
Every good content production starts with a defined goal and target audience. After the core message and style have been determined and the implementation has taken place, the question is whether the video will achieve the intended goal at all. How does a video perform?