Trusted Shops wanted to show the people behind their well-known logo and convey in a short time how likeable, relaxed and international the employees are.
We produced a recruitment video that is actually a trailer. The editing rhythm, music changes and the use of intertitles are based on familiar cinema trailer patterns. The people behind the logo immediately come across as very spontaneous and humorous in this format. Above all, you want to see more of them.
The film production was the prelude to a joint collaboration with the client on several follow-up projects. The video was among the winners of the Human Resources Excellence Awards 2014.