Stream your live company events at scale! movingimage Webcast is a livestreaming and slide-synchronization tool that allows you to extend your broadcast to all employees, business partners, and shareholders, wherever they may be with its unmatched streaming quality across all devices and operating systems.

Webcast Features

Live streaming is one of the most talked-about video trends in the last few years, yet most of us aren’t familiar with some of its essential terminology. What is adaptive bitrate streaming? Who needs an encoder and how to avoid streaming bottlenecks? Check out our full live streaming glossary and find out!

Live streaming has become one of the most popular enterprise video use cases. In our next webinar, we explain why and how to use it in conjunction with conferencing tools to exponentially extend your next broadcast.

Webcasting—live video broadcasting over the internet/intranet—has become a viable, modern alternative to in-person company events. Read our blog post and learn about its advantages as well as about movingimage’s own webcasting solution.

If you’ve ever tried streaming video in Citrix environment, you must know how challenging this task is. In our next webinar, we explain how to overcome Citrix’s network limitations with our unique video solution.

What is a webcast?

A webcast is a live broadcast of audio or video presentation over the Internet/Intranet. Operators of a webcast use webcast streaming technology to distribute the broadcast to a large number of simultaneous listeners/viewers who can access the webcast through any device.  

How does a webcast work?

As mentioned above, a webcast makes use of special technology to distribute a single stream to many concurrent viewers. This technology consists of hardware components responsible for processing media in real-timeas well as software componentsresponsible for individual user transmissions. Learn more about live streaming components. The resulting combination provides users with gated access to the webcast on any device and operators with real-time data about the stream and viewers. 

Can a live webcast be recorded?

You can record your webcast, depending on your webcasting solution/webcast platform. Some software, such as movingimage Enterprise Video Platform, allows you to record your webcast and upload it for on-demand viewing. If your webcasting solution does not offer recording capabilities, you will need to use third-party software.  

Webcast or Webinar: What’s the difference?

Though both a webcast and webinar are designed for knowledge sharing via an internet/intranet connection, they differ in function and audience sizeA live video webcast is typically live, one-to-many presentation that resembles a traditional TV broadcastwhereas a webinar is smaller and more interactive  

Webcast best practices

  • Pick a topic and a clear concept

    A webcast is your opportunity to demonstrate authority by educating your viewers. Do your research and pick a topic that addresses your viewers’ concerns and queries. You can do so by polling your audience, asking other team members, or searching Google Analytics

  • Create a registration page

    Create a registration page a month or so ahead of time and promote it on multiple platformsThis will allow you to know your audience in advance and prepare better.

  • Choose the right webcast platform

    Choose a webcasting solution that meets your event’s objectives. For example, in terms of scalability, sharing options, compatibility with all devices and browsers, and webcast tools and features.

  • Upload the webcast for on-demand viewing

    Recording your webcasts is a recommended strategy that allows you to engage with a broader audience as well as apply post-live features on your webcast (e,g.add subtitles, divide into chapters, etc.)

  • Use professional help

    Hosting a webcast yourself, though possible, is significantly more complicated than with a professional assistant. Ask a video expert to help you before and during your live stream, regardless of its purpose! Contact us to take your live stream up a notch!

Webcast Use Cases

Though webcasting can be used for all business communication purposes, some use cases are more prevalent than others. Mainly: 

  • Townhall events

    Webcasting allows companies to virtualize their otherwise on-site Townhall events. Using a webcast, organizers must not limit on the number of participants. Rather, they can scale up or down depending on the number of attendees at any given moment.

  • Company announcements

    Webcasting is the ultimate transparency enhancer: it allows organizations to share important information with all employees while maintaining a two-way interaction channel for feedback and questions.

  • Corporate learning and training

    Webcasting is a great way to facilitate learning or training for remote viewersInstructors can share slides and videos with multiple participants at a time and enable Q&A for any questions that may arise. They can also leverage the recordings and create an on-demand training series.