Video as an all-rounder in corporate communication
Union Investment is one of Germany’s largest investment fund companies with 5.7 million clients worldwide. The company is spread across many different head offices and employs 4,000 people. The cross-location communication process and project coordination pose a major challenge. The sales staff at the partner banks in particular need to be supplied with a lot of information in order to be able to provide comprehensive advice to clients.
That’s why Union Investment has been relying on movingimage’s reliable video solutions since 2015, which enable the company to optimise internal and external communication and set up new video projects.
The Challenge
Train employees, communicate with customers and drive projects forward
Union Investment offers over 1,349 funds and products. Distribution is handled by 840 partner banks. The information on this broad product portfolio and the changing offers must be communicated quickly and easily to the bank employees at various locations. In addition, the advisors need further information on the current market situation as well as convincing video assets that they can present to the clients in conversation. Events with a high external impact should also be implemented regularly in order to inform clients and attract interested parties..
Another challenge is internal communication. The more than 4,000 employees are spread across several locations in Germany and need to be regularly informed about the latest developments in the company, whereby it is almost impossible as well as enormously cost-intensive to hold regular physical events. In addition, the teams have to collaborate with each other across locations and drive projects forward.
The Solution
Using video as an all-rounder for corporate communications
Union Investment recognised the benefits of video communication early on and has relied on movingimage’s video solutions since 2015.
Specifically VideoManager Pro is used as a backend and as a central and clear management location for all video assets. From there, the videos can be easily shared and embedded in existing IT environments through integrations.
CorporateTube, on the other hand, is used as a YouTube-like video gallery. Here, for example, employees can consume videos and, if desired by the company, upload, edit and rate content themselves. The user interface is intuitive and can be operated without training. The front end can also be designed according to the company’s own corporate design specifications.
The movingimage Webcast, on the other hand, is used for broadcasting events. The livestreaming tool can also be customised in the company’s own corporate design and includes interactive features for audience involvement with Q&A or chat modules.
The Result
Optimised sales enablement processes and creation of digital proximity
By hosting the video assets in a central and clear location, Union Investment can reduce the administrative effort and thus save time and resources. Thanks to DSGVO compliance, an ISO27001-compliant infrastructure and granular rights and role assignments, the sensitive data is protected from unauthorised access.
Investment TV was launched for the advisors of the partner banks. In this video portal, they can access information about the Union Investment portfolio, as well as market assessments, explanatory videos and campaign films, from anywhere and use dedicated assets for advisory meetings. The portal digitises the training process and optimises sales performance.
More information on Investment TV can be found here:
UniTube, an internal video portal by employees for employees, was introduced as part of the social intranets in order to connect employees at different locations more closely. The tool is used for corporate communication, video tutorials and project communication and creates digital proximity and connectivity across departments and locations.
Union Investment has also found a new solution for hosting events. Many physical events are now being replaced by webcats, which can be streamed to thousands of employees and clients worldwide. The digital formats can optimise internal and external communication, minimise costs and reduce the carbon footprint.
Future Plans
Drive employee-generated content and train employees via e-learning
Union Investment already uses video in many areas, but the company wants to expand its video strategy further.
For the internal video platform UniTube, the topic of employee-generated video content is to be pushed forward and employees are to be further encouraged to record and upload clips.
In addition, the company wants to open up a completely new area: e-learning. Videos are to become an essential part of the learning programme so that employees can learn new skills and further their education.
It has already been scientifically proven that videos have great learning effects. By addressing different senses, learners can find their way around more quickly than if a topic is only dealt with in text form, for example. Likewise, thanks to videos on demand, learners can determine their own learning speed, as they can stop the video, rewind it or even watch it several times.
movingimage is looking forward to continuing to support Union Investment in its upcoming video projects.
