Innovative Video Solutions by Charité

Mark Schlossarek, Head of Video Production at movingimage, and Susanne Nitzsche, Head of Employer Branding & HR Digitalization at Charité, share first-hand experiences from these projects and offer practical tips you can apply to your own employer branding strategy.

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March 14, 2023

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Innovative Video Solutions by Charité

Charité relies on innovative video solutions in the competition for nursing talent, including 360° video tours and hybrid career events.

In times of skilled labor shortages, innovation in recruiting has never been more crucial. The full focus is placed on the needs of the target group:
The goal is to develop all content based on the expectations and preferences of potential applicants — clearly communicating the benefits and opportunities of a nursing career at Charité.

Employees from various departments offer authentic insights into their daily routines through interviews, workshops, and videos. This allows prospective candidates to gain a realistic impression of Charité and its working environment — even during a pandemic or from a distance.

In doing so, the organization fosters digital proximity and simultaneously strengthens its employer brand.

Overline

Our Speakers

Mark Schlossarek

Head of Video Production

Trusted by leading companies

Voices from our customers

As part of our employer branding efforts, we focus entirely on the needs of our target groups. The seamless collaboration with movingimage enabled us to break new ground for the Charité. Together, we put together a digital event in a very short time. What an achievement!

Susanne Nitzsche

Head of Employer Branding & HR Digitalization

I always notice very quickly when working with service providers whether there is a fit. And when I have the feeling after 1-2 events that these service providers are becoming “friends”, I know that we agree and that it works together. And we have that feeling with movingimage.

Karl Turner

Owner & Strategic Consultant

Thanks to the continuous development of its products, movingimage is also a constant source of inspiration for using new functions and thinking ahead on certain topics. And that is incredibly enriching for us.