Charité relies on innovative video solutions in the competition for nursing talent, including 360° video tours and hybrid career events.

In times of skilled labor shortages, innovation in recruiting has never been more crucial. The full focus is placed on the needs of the target group:
The goal is to develop all content based on the expectations and preferences of potential applicants — clearly communicating the benefits and opportunities of a nursing career at Charité.

Employees from various departments offer authentic insights into their daily routines through interviews, workshops, and videos. This allows prospective candidates to gain a realistic impression of Charité and its working environment — even during a pandemic or from a distance.

In doing so, the organization fosters digital proximity and simultaneously strengthens its employer brand.