References
IG Metall: Viral spot “Go vote”
A viral union commercial? Absolutely!
https://e.video-cdn.net/watch?video-id=8erxgUN2pwVJZbD2r3toUB&player-id=55RtWvRT1jKgDRz-5WRt2K&channel-id=2958
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IG Metall: Viral spot “Go vote”
A viral union commercial? Absolutely!
Video Production
Process
Brief
In the run-up to the 2013 federal elections, IG Metall wanted to launch a sensational viral ad. The aim was to motivate young voters in particular to vote. The ad was also intended to give the union, which is over 60 years old, a fresh image update.
Solution
We designed and produced a supercut of YouTube snippets that addressed the most important issues of the election campaign with maximum humorous distortion.
Result
Two million views in three weeks and widespread media coverage, from Der Spiegel and Horizont to the British Guardian, showed that they understood the internet!
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