Brief

The VW Digital Lab in Berlin has been developing the digital ecosystem for its customers since 2015 - and is really getting involved in the IT start-up scene. To show the parent company in Wolfsburg what the lab is doing to achieve this, we had the honour of accompanying it to the Startupnight. This was co-organised by the Lab team.

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Solution

The Startupnight was held in the impressive Volkswagen DRIVE Forum in Berlin-Mitte. Capturing the impressions of the location with its art installations was almost enough to convey the innovative spirit of the trade fair co-organisers. In order to capture the fast (lateral) thinking and hipness of the scene on film, we cut it short and mixed crisp voxpops with background statements, architectural time-lapse and music breaks in slow motion.

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Impact

The VW Digital Lab particularly liked the style and spirit of the video, with which it was able to successfully generate attention in Wolfsburg. And the video works twice: as a cool image and event film! In addition to video, we now also realise live streaming productions for Volkswagen. Find out more about what we offer in terms of live streaming for companies here!