For many marketers, the topic of video is already a well-established field. It is often evident that in the interplay between marketing and HR, the potential of video communication is increasingly being utilised to address future and existing employees emotionally and effectively.

The many specific use cases of video in the context of HR marketing and employer branding are the focus of Mark Schlossarek's contribution to the Online Focus Conference Marketing 2021.

An authentic presentation of your own corporate culture contributes significantly to an overall positive perception. We will show you how to use video communication strategically and cleverly.