For VideoManagerPro, one of the core platform components, our company was busy developing a range of cool new features – and gave us complete creative freedom to design the accompanying tutorial video series. One thing was clear from the start: We had no intention of showing up dead serious in front of our audience!

Our motto: Engaging, no-nonsense front-of-camera learning. While others rely on external presenters, we brought in the actual brains behind the features – and placed them front and center on screen. This gave space for each feature ambassador’s unique presentation style, supported by clean, explanatory animations surrounding them. The result? A fun and accessible way to explore new backend concepts and plugins – like multiple subtitle support – without the usual dry tone.

The tutorial series quickly proved to be a top alternative to traditional, dry eLearning videos. Matthias Wagenknecht’s deadpan delivery has already reached cult status within our team. You can catch his other appearance in the "Thumbnail" episode – just scroll down on the movingimage platform. There, you’ll also find more features and their equally charismatic feature ambassadors.