Brief

Mowea is a start-up spun off from TU Berlin that has come up with a brilliant idea for generating renewable energy - and is realising it: The modular wind turbine for everyone! In order to attract further investors, the two founders wanted a crowdfunding video. This should, of course, present the business plan convincingly. But it should also stir up emotions and inspire enthusiasm for the idea!

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Solution

We combined different visual worlds: classic office impressions, 2D and 3D animations, stock footage and drone shots over the rooftops of Berlin. These were great fun for everyone involved in the shoot: the weather played along and the sun provided beautiful flashes of reflection on the frame of the windmill prototype. You couldn't have done better with computer effects!

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Result

Within a few weeks of the video being posted on the crowdfunding portal Companisto, Mowea reached its target - and even exceeded it by far: the campaign, which was originally set to raise 350,000 euros, reached half a million! The startup is also using the film as an image film. Win-win-win: for the customer, for Companisto, and for us. And certainly for the investors too!