References
Video Production & Optimization​

movingimage: Pre-roll spot

Grandma explains the cloud
movingimage pre-roll spot video reference
Resources

Communication that makes an impact

Dive into expert insights, practical analysis, and useful tools for modern corporate communications.
movingimage pre-roll spot video reference
References
Video Production & Optimization​
0
mins

movingimage: Pre-roll spot

Grandma explains the cloud

Table of contents:

Video Production

Process

Brief

Horizont and W&V offered our parent company movingimage space for promotional videos on their online portals. In the form of pre-rolls in which movingimage was able to promote its video cloud services. But how do you present such a technically abstract topic in a video production: in a short space of time and as humorously as possible?

Solution

And so movingimage got a grandma. Because comedy works best by bringing together the greatest possible contrasts. In this case, a grandmother who gives her grandson, of all people, a lesson in web trends. And eight times over - the pre-rolls went into series production.

Result

Due to the enthusiasm for the protagonist, she also found herself on YouTube: several users created super cuts from the episodes. Granny also appeared at the Video Cloud Day at the Media Spree in Berlin. As the movingimage mascot, she tested the web skills of the event participants.
cta grey backgroundmobile cta grey background

Grey backgroundmobile cta grey background

Our Speakers

No items found.
Video Production

Process

Brief

Horizont and W&V offered our parent company movingimage space for promotional videos on their online portals. In the form of pre-rolls in which movingimage was able to promote its video cloud services. But how do you present such a technically abstract topic in a video production: in a short space of time and as humorously as possible?

Solution

And so movingimage got a grandma. Because comedy works best by bringing together the greatest possible contrasts. In this case, a grandmother who gives her grandson, of all people, a lesson in web trends. And eight times over - the pre-rolls went into series production.

Result

Due to the enthusiasm for the protagonist, she also found herself on YouTube: several users created super cuts from the episodes. Granny also appeared at the Video Cloud Day at the Media Spree in Berlin. As the movingimage mascot, she tested the web skills of the event participants.
cta grey backgroundmobile cta grey background

Grey backgroundmobile cta grey background

Overline

Our Speakers

No items found.
Trusted by leading companies

Voices from our customers

As part of our employer branding efforts, we focus entirely on the needs of our target groups. The seamless collaboration with movingimage enabled us to break new ground for the Charité. Together, we put together a digital event in a very short time. What an achievement!
Susanne Nitzsche, Head of Employer Branding & HR Digitalization at Charité
Susanne Nitzsche
Head of Employer Branding & HR Digitalization
Logo Charité
I always notice very quickly when working with service providers whether there is a fit. And when I have the feeling after 1-2 events that these service providers are becoming “friends”, I know that we agree and that it works together. And we have that feeling with movingimage.
Karl Turner, Owner & Strategic Consultant at turner & friends
Karl Turner
Owner & Strategic Consultant
turner & friends Logo
Thanks to the continuous development of its products, movingimage is also a constant source of inspiration for using new functions and thinking ahead on certain topics. And that is incredibly enriching for us.
Martina Herak, IT Business Analyst at Union Investment
Martina Herak
IT Business Analyst
Union Investment Logo
From our blog

Insights, tips, and inspiration

Stay up to date with the latest trends, best practices, and expert advice from the world of corporate video.
Visit the Knowledge Center
Enterprise livestreaming platform on a laptop with chat, access control, analytics and recording features
Blog Post
Upcoming
On-Demand

What should an enterprise livestreaming platform be able to do today?

Read More
Camera and audio mixing desk filming a panel discussion with eleven speakers on a conference stage
Blog Post
Upcoming
On-Demand

One-Time Event: Professional livestreaming for one-off corporate events

Read More
movingimage logo between two 3D clouds on a light blue background — title card of the AI tutorial video series
Tutorial
Upcoming
On-Demand

What Is AI? Symbolic vs. Sub-Symbolic Learning Explained - AI Tutorial, Episode 1

Read More
Webinar announcement banner for October 13, 2026, 11:00–11:45 AM, featuring speaker Maksim Urazov, Product Manager for Agentic AI.
Webinar
Upcoming
On-Demand

Corporate Communications 2027: Agentic AI in Practice

Read More
Illustration contrasting risky content signals — a warning triangle, a flagged document, a shield with a voice waveform, and a speech bubble — with an AI assistant reviewing a checklist of approved items on a laptop screen.
Blog Post
Upcoming
On-Demand

5 signs your communication workflows are ready for AI agents

Read More
Illustration of a glowing AI agent icon labeled 'AI Agent,' linked to checkmark, video, chat, calendar, and globe icons over a blurred photo of people working at laptops.
Blog Post
Upcoming
On-Demand

AI agents in corporate communications: what’s behind the hype?

Read More
Get in touch

Meet our video experts

Our experts are here to support you. Book a free consultation to discuss your specific use case and discover the best video solution for your needs.
Contact us