The motto was to sweep away the dust from dry training films. BSR didn’t want a wagging finger to convey occupational safety in its company canteen. After all, everyone remembers that from their youth: from dull training videos shown during substitute lessons.

To engage with viewers on an equal footing, a dead-serious presentation of the prevention topics was avoided. Instead, our host — playing a curious but somewhat clumsy intern — challenges the canteen staff’s safety know-how, without putting them on the spot or involving them in an awkward amateur dramatization.

According to the client, employees can see themselves reflected very well in the video. The training video is perceived as authentic, informative, humorous, and extremely entertaining — thanks in part to the play with different camera angles and animated graphics. Another commission followed.