References

BMW: Cinema Commercial for Mechatronics Technician

Cinema HR Commercial with minimal effort

https://e.video-cdn.net/watch?video-id=73QH6yH-P5xxgEdFEc2DyD&player-id=55dcDNp3xosizFRYdFZUi7&channel-id=767

Resources

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References

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BMW: Cinema Commercial for Mechatronics Technician

Cinema HR Commercial with minimal effort

Video Production

Process

Brief

The BMW dealership group Michael Schmidt urgently needed automotive mechatronics technicians for the Munich area. To support the recruitment effort, a 30-second cinema spot was created for regional screenings. The production was designed to be low-effort and streamlined, focusing on maximum impact with minimal resources.

Solution

We wanted to capture the thrill of working on the most beautiful car models – and translate that feeling into a cinematic experience. The result: a fast-paced, beat-driven montage of authentic workshop sounds and tight close-ups that makes the excitement tangible. The recruiting video was shot in just half a day, using only on-site resources, keeping production lean without sacrificing impact.

Result

The tightly synced sound montage, cut to the beat of the music, creates a highly dynamic and contagious energy. As a result, the cinema spot intuitively sparks enthusiasm for the job within the target audience.

Overline

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Voices from our customers

As part of our employer branding efforts, we focus entirely on the needs of our target groups. The seamless collaboration with movingimage enabled us to break new ground for the Charité. Together, we put together a digital event in a very short time. What an achievement!

Susanne Nitzsche

Head of Employer Branding & HR Digitalization

I always notice very quickly when working with service providers whether there is a fit. And when I have the feeling after 1-2 events that these service providers are becoming “friends”, I know that we agree and that it works together. And we have that feeling with movingimage.

Karl Turner

Owner & Strategic Consultant

Thanks to the continuous development of its products, movingimage is also a constant source of inspiration for using new functions and thinking ahead on certain topics. And that is incredibly enriching for us.