You are working closely with industry companies. Where do you see the biggest challenges for them in terms of collaboration?
Today’s corporate dynamics is characterized by remote, globally-dispersed teams and, in most cases, a highly-competitive marketplace.
We often see how communication, which is at the core of all business activities, is compromised by conventional media such as email and company forums due to their inability to “show and tell.” That kind of impersonal connection results in teams that are less interactive and less engaged.
In time-sensitive environments, this is even a more pressing matter since there is no time to lose. Messages need to be as clear and concrete as possible. I remember reading how the average employee spends about 13 hours a week going over work emails and thinking how lucky I am to be working in a field that aims to alleviate such hurdles and improve our work communication standards.
In which areas does your solution support the companies?
We’ve established that the underlying problem of many corporations is ineffective communication. This pain point is exactly where video excels: it’s as close as you can possibly get to in-person contact. Video delivers the tone of voice, visuals, sounds. A message cannot be complete without those elements.
Our video solution is designed to take business communication up a notch and address all corporate needs. As such, we support a host of business activities, from live streaming to corporate learning to customer support and maintenance to video management and sharing.
What would your suggestions be for employers to engage their teams? How can videos support decision-makers?
As I mentioned earlier, I think it’s of the utmost importance to use one centralized video solution as it allows all video assets to be accessible, discoverable, and, perhaps most importantly in that context, shared with others. Imagine having phenomenal videos that are distributed all over the internet or are internally shared and forgotten about. You’ll be surprised how common this scenario is.
Other than that, we use engagement features such as rating and commenting, designed to nurture feedback and two-way communication. One feature I particularly like is the Q&A feature available for our live streaming tool, movingimage Webcast. It allows remote viewers to refer questions to speakers in real-time.