What You Need to Know About Video Collaboration

Blog Post
An employee using Webcast for video collaboration
Recently, movingimage took part in the Scale-Up 360 event, where it held a panel discussion titled “video as the new enterprise standard.” We used the opportunity to ask Katrin Bouani Yonga, Director of Marketing at movingimage, some common questions regarding business video collaboration. What are the main business collaboration challenges? Which video collaboration tools can address them best? How can video drive digital transformation? Read the following interview to learn more.

You are working closely with industry companies. Where do you see the biggest challenges for them in terms of collaboration?

Today’s corporate dynamics is characterized by remote, globally-dispersed teams and, in most cases, a highly-competitive marketplace.

We often see how communication, which is at the core of all business activities, is compromised by conventional media such as email and company forums due to their inability to “show and tell.” That kind of impersonal connection results in teams that are less interactive and less engaged. 

In time-sensitive environments, this is even a more pressing matter since there is no time to lose. Messages need to be as clear and concrete as possibleI remember reading how the average employee spends about 13 hours a week going over work emails and thinking how lucky I am to be working in a field that aims to alleviate such hurdles and improve our work communication standards.

In which areas does your solution support the companies?

We’ve established that the underlying problem of many corporations is ineffective communication. This pain point is exactly where video excels: it’s as close as you can possibly get to in-person contact. Video delivers the tone of voice, visuals, sounds. A message cannot be complete without those elements

Our video solution is designed to take business communication up a notch and address all corporate needs. As such, we support a host of business activities, from live streaming to corporate learning to customer support and maintenance to video management and sharing.

What would your suggestions be for employers to engage their teams? How can videos support decision-makers? 

As I mentioned earlier, I think it’s of the utmost importance to use one centralized video solution as it allows all video assets to be accessible, discoverable, and, perhaps most importantly in that context, shared with others. Imagine having phenomenal videos that are distributed all over the internet or are internally shared and forgotten about. You’ll be surprised how common this scenario is

Other than that, we use engagement features such as rating and commenting, designed to nurture feedback and two-way communication. One feature I particularly like is the Q&A feature available for our live streaming tool, movingimage Webcast. It allows remote viewers to refer questions to speakers in real-time. 

Employees discussing agile collaboration

How would you describe the new normal considering your clients current expectations? 

I think thatthough it’s still way too early to conclude COVID19, video is one of the most effective means of handling communication throughout these challenging times.

Let me give you an example: back in March, when COVID-19 disrupted our work environment, we saw a surge in corporate live streaming and corporate learning videos. Many companies turned to video for the sake of business continuity: to reassure employees, instruct them, and answer their questions. I doubt those objectives could be achieved if you sent the same messages in writing. 

Looking forward, I believe businesses will keep using more video than before to acclimate to the new reality and as part of their crisis communication strategy. 

What are your suggestions for the companies to manage an effective digital transformation process? Which steps are particularly critical?

Our work environment keeps changing at an increasingly rapid rate, requiring us to make the necessary adaptations to sustain a competitive advantage. In my experience, the most suitable approach towards dynamic environments is the agile methodology—a business approach through which companies can change the product’s outlook more dynamically and deliver results at a higher frequency. 

Here, too, video can streamline the transition thanks to its multi-functional qualitiesThat isit can support different business activities in different ways, and accommodate organizations during their digital transformation and beyond.  

Which topics are particularly important for you in the context of the virtual event Digital Business Collaboration and why?

Personally, I’m most excited about digital collaboration tools. We are all coping with an unprecedented situation that requires us to think creatively in order to crack the code of effective remote collaborationI believe that video is genuinely a one-size-fits-all sort of tool but would love to explore other solutions and learn about upcoming technologies and virtual collaboration innovations. 

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