Click here to view how movingimage helped Volkswagen to deliver live video streaming to 10,000 concurrent viewers.

Videos have become an integral part of social media strategy thanks to their positive effect on engagement and response rates. In fact, 90% of all consumers say that video helps them make buying decisions. Yet video can be just as useful for social media within the organization itself—a term known as “social intranet”—as it is for social media on the internet. Not only is video highly engaging but it also allows people to collaborate with one another and exchange ideas and opinions effectively and securely. Social intranet videos can even accommodate internal changes, as illustrated by the pharmaceutical titan Pfizer. In 2006, Pfizer announced that it’s in the process of a major overhaul and a complete re-organization of the existing structure. To assist employees to adapt to the change and alleviate their concerns, the company decided to launch and promote internal “video diaries”—ten employees who would represent every dynamic in the new structure and different roles at every level of the hierarchy. Few months into the process, staff members reported they felt more engaged, more secure about the future, and, most importantly, familiar with the new structure.