How Video Can Boost Your Business Intro
Studies show that the human brain processes images 60,000 times faster than text and that 90 percent of the information transmitted to the brain is visual. These findings may explain why video has become popular not only among individual media consumers but also among employees at all levels and in various business environments. With video traffic accounting for 82% of all consumer Internet traffic by 2021, video seems to be more prevalent than ever. Nevertheless, and despite its growing popularity, not all enterprises seem to realize the extent to which this medium can contribute to a myriad of online activities. Among which are:
Town Hall Meetings
According to a Towers Perrin research, employees identify senior leadership communication as one of the key elements of communication effectiveness. Corporate town hall meetings aim to realize this goal by empowering managers and members of the leadership to discuss various topics of interest with local or remote employees and other attendees via live streaming.
Unlike standard meetings, town hall meetings are characterized by live audience participation and are usually followed by a live Q&A session. This process allows speakers to share relevant information with employees while fostering transparency and ensuring everyone understands the values and goals of the company.
Thanks to advanced video technologies such as those used by movingimage for its webcast feature, thousands of viewers can take part in virtual, corporate town hall meetings and enjoy a buffer-free, high-quality video experience. Such an example is the VW first-ever live broadcast town hall meeting. Watch how movingimage helped Volkswagen to deliver live video streaming to 10,000 concurrent viewers.