Integrating Video into IT Landscapes: a Modern Challenge
Video has taken business communication by storm. And we don’t just mean external video communication. That is, for PR and branding, among other things. Fun fact: about 80 percent of a company’s video content is intended for internal use: collaboration, investor relations, townhall meetings, eLearning, knowledge sharing, and so much more.
While most employees would argue video is their preferred corporate communication medium, IT departments may not agree. Sure, video is more personal and immediate than emails and corporate apps, but it also creates a double challenge:
- Most companies’ networks can deliver limited data flows: enough for employees to exchange emails and carry out transactions using business applications, but not enough to deliver video files, which tend to be a lot larger.
- Many technical systems for content management, e-commerce, eLearning, and social media tools don’t offer video integration and/or advanced video capabilities.
The Solution: an Enterprise Video Platform
A remedy for these IT management challenges is the use of an Enterprise Video Platform (EVP), such as movingimage Secure EVP. An EVP covers the processes and technologies required for video integration. An EVP reduces the load on the network, allowing videos to be implemented in environments with low bandwidth.
For instance, it employs video transcoding to create multiple video formats. Transcoding allows an EVP to automatically select the most suitable video format for the end device, depending on its network conditions.
Integrating Video into IT Landscape While Avoiding Bottlenecks
One notorious video challenge refers to buffering, created by video bottlenecks. When multiple employees try to watch a video simultaneously, they often encounter delays and buffering, sometimes even a standstill. What’s more, the more locations and employees a company has, the more critical the issue is.
Bottlenecks are caused by load distribution. When multiple users attempt to watch a video from one access point, the network is quickly overloaded, resulting in considerable delays. An EVP eliminates video bottlenecks using an enterprise Content Delivery Network (eCDN).
Although both Content Delivery Network (CDN) and eCDN are designed to deliver media at scale, a CDN is a service provided by a company that deploys a network of servers located in various data centers around the world, while an eCDN uses the organization’s own network to cache and distribute video content.
Player Software for Streamlined Video Delivery
One essential component for streamlined video delivery is capable player software. Player software is a solution that offers crucial video capabilities (e.g., chapter divisions, subtitles, volume control, and interactive interfaces). Note that software usually needs to adapt itself to various client landscapes, including end devices and operating system software such as Windows, iOS, Android, etc. An EVP, on the other hand, can centrally accommodate all technologies.
Connection to Standard Applications
In order for employees to stream videos in the easiest manner possible, the supply chain must be made available directly in their technical systems. Therefore, an EVP should ideally have integrations that is based on REST-API, with out-of-the-box connections to popular business applications.
Integrating video into IT landscapes can become a lot easier when using an EVP. Read the next blog post, where we name three reasons IT departments should embrace EVP: