Despite its rapid growth, many companies are still not using the right tools to store, secure, and share their corporate video content. Do you? Test yourself by answering the below questions:

Where does your company store corporate videos?

There are multiple solutions for video storage, including SharePoint, YouTube, learning management system (LMS), and a shared drive. Often, organizations use more than one solution, depending on the purpose of the video and its target audience.

The catch:

Video content that is distributed across platforms is difficult to manage, find, and share with others. Not to mention, most solutions are limited in terms of file size, whereas videos are usually particularly heavy.

Tip:

It’s important to store all videos in one central location in order to have full access to all assets. We recommend that you use an Enterprise Video Platform (EVP), a centralized video platform that allows users to easily access, manage, and distribute videos from one single point of entry

Are any of your video workflows automated?

In the last few years, a growing number of companies pin their hopes on AI realizing its video potential. Innovative AI technologies allow employees to automate various video workflows (e.g., subtitles, metadata generation), saving resources on otherwise manual, time-consuming processes.

The catch:

The more AI-powered features you can employ, the better your results will be. Yet, and being a relatively new field, not all video solutions offer their customers complementary AI services.

Tip:

We recommend that you choose a video platform with a selection of AI video processes (e.g., subtitles, metadata, encoding, etc.) to help you reduce your workload and cut company costs.

How do you monitor the performance of your videos?

Analytics software allow companies to monitor and optimize their content, be it text or videos. Typically, and without a dedicated solution, companies use Google analytics for video tracking.

The catch:

While Google analytics enables the monitoring of several metrics, many other crucial ones are missing from the display and cannot be added manually.

Tip:

We recommend that you choose a video platform with a built-in analytics service to help you access time-accurate and actionable video insights at a glance.

Does your video data comply with data privacy policies?

Data compliance refers to sensitive data that’s organized and managed in a way that allows organizations to meet legal and governmental regulations. Being an important facet of any modern business, companies must ensure that all their data, including video, complies with global and local data privacy policies, such as the General Data Protection Regulation (GDPR).

The catch:

Data compliance consists of multiple internal and external processes. For example, the GDPR alone consists of diverse clauses covering transparency, privacy rights, governance, and data security. All of which must be met and demonstrated upon request. Therefore, the implementation of compliance regulations can be complicated, not to mention pesky. Note that the EU-U.S. Privacy Shield Framework is no longer a valid mechanism to comply with EU data protection requirements.  However, some companies, such as movingimage, host data in European-based clouds, providing full GDPR-compliance as a result.

Tip:

We recommend that you choose a video platform whose product not only complies with data security standards but is also easy to implement, following the Privacy by Design standard.  

Do you often suffer from buffering during peak times?

Buffering is a temporary lag in streaming caused by either an internet connection or equipment.  While it’s a common part of the streaming video experience that users are familiar with, it still has an adverse effect on viewership. The longer it takes for a video to load, the more viewers will abandon it.

The catch:

Though streaming technology is continually evolving, even a fast internet connection is not a guarantee against buffering, especially on mobile devices and/or during peak times (typically 7:00 p.m. to 11:00 p.m.).

Tip:

To minimize buffering, it is advised that you use adaptive bitrate streaming, a streaming technology designed to serve each viewer with the appropriate video format, both in terms of device and available bandwidth. We recommend that you choose a video platform that employs encoding and optimization technologies in order to guarantee a seamless viewing experience.

Can you integrate video into business apps used across your company?

Video integrations allow businesses to seamlessly and effortlessly extend the power of video into their business environment and support a higher standard of corporate communication.

The catch:

Often, and without an appropriate connector, businesses need to configure the integration into business apps themselves. The process can be cumbersome, bug-ridden, and costly.

Tip:

We recommend that you choose a video platform that offers a) out-of-the-box plugins and add-ins b)  REST API to help you customize and extend your video workflows.

Have you ever worried about sharing sensitive video content with co-workers?

Today’s business communication is mostly—if not entirely—digital, encompassing various media such as email, chat, and video. Given the proliferation of video and the size of video files, it’s no wonder we produce 44 times the amount of data we produced back in 2009 . And though we can communicate much easier and faster than ever before, digital communication comes with one considerable drawback: data breaches.

The catch:

Security has become a major concern for corporations. According to Forbes, more than 4 billion records were exposed by data breaches within the first half of 2019, resulting in substantial losses, monetary and otherwise.

Tip:

We recommend that you choose a video platform with enterprise-level security features, including including single sign-on, geographic and domain restrictions, etc. , allowing you to follow even the most stringent security protocols.