Why Your IT Department Needs an EVP Introduction
Videos are gaining more traction by the day, as more businesses are incorporating video culture into their business and internal communication processes, including executive communications, event streaming, corporate training, eLearning, marketing, and social collaboration.
Yet, the surge in video use requires all departments to consolidate their video strategies for a number of reasons:
- Fragmented video strategies and dispersed video content usually result in accumulated, hefty costs.
- The more dispersed video content is, the more difficult it is to find it.
- A central video strategy enhances security, perhaps the most crucial aspect of internal business communication.
An Enterprise Video Platform (EVP) can be an asset to any business, not just because it allows employees to share videos across the enterprise, but also because it streamlines video delivery, lowers operational costs, increases security, and ultimately drives business growth. Let’s break these arguments down and review them one by one:
Enterprise Video Platform for Enhanced Security
When it comes to security, a few concerns need to be addressed.
For once, copyrights infringement. According to a report by Ogilvy and Tubular Labs, 725 of the top 1,000 videos on Facebook were ‘stolen re-uploads.’
Another concern is the increased demand for privacy: Corporate videos often contain sensitive personal or corporate information. Those videos cannot, for example, be hosted on the public internet for obvious reasons. Furthermore, every company that maintains business relationships with EU countries must comply with the GDPR. Otherwise, and in case of a breach, it’s subject to substantial fines.
A secure EVP is a video repository that can store and deliver large video files securely. It offers a range of tailored and advanced security options to meet the various needs of different organizations and to save departments exhaustive configuration efforts.
One example of a sophisticated and useful element is Role-Based Access Controls (RBAC), designed to ensure that video content management follows internal compliance policies and is only accessible to the right people. The more departments there are using video within an organization, the more access controls are needed to distribute video content appropriately. Video delivery itself can be protected as well, using Geo-Protection, IP Range Protection, and Referrer Protection, among other technologies.
Enterprise Video Platform for Eliminating Video Bottlenecks
Delivering video within the enterprise isn’t an easy task. Video files, which are relatively heavy, in conjunction with the intranet’s limited bandwidth, may result in extremely long buffering times and streaming bottlenecks.
Due to the growing use of video—1.9 billion Internet video users and 3 trillion minutes of video per month by 2021 according to Cisco—bandwidth optimization is becoming an increasingly pressing matter for reliable connectivity. To balance the load and optimize network bandwidth, companies are required
- To adapt video quality to bandwidth & high latency
- To manage surges in traffic during livestreaming events
- To improve availability through Content Delivery Networks
An EVP makes use of an Enterprise Content Delivery Network (eCDN) to perfectly accommodate Intranet video delivery. For example, using an integrated caching server network (a solution offered by Ramp, for example) or a Peer-to-Peer solution (a solution offered by Hive Streaming, for example). Other means to streamline video delivery include adaptive Streaming, a feature that pairs between a device and a video format that is the most appropriate for it. Using adaptive bitrate streaming, a video player can automatically select the best video format to match viewers’ prevailing bandwidth conditions.
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