Though webcasting isn’t a new solution, it’s becoming ever-more popular within mid to large companies. Technological advancements, along with the tool’s ability to address corporate communication challenges, have turned it into a powerful business aid that, according to research by Frost and Sullivan, is only expected to become more popular as digitalization continues to expand into new business areas. Given the growing interest in it, we’ve decided to lay out some of the main benefits of webcasting as well as introduce movingimage Webcast, our enterprise-level webcasting solution.
Unlike an in-person company event, a webcast doesn’t require physical attendance. Using a link and a stable internet/intranet connection, remote participants can watch the event and even take part in it, depending on its purpose and guidelines. This easy practice allows companies to become more accessible and accommodating and, as a result, reach wider, global audiences. Moreover, the capacity of a webcast is far more flexible than that of an in-person event. With the right solution, a webcast can deliver live content to thousands and even tens of thousands of concurrent users who are distributed all over the world.
A large part of webcasting’s appeal lies in the combination it offers between the qualities of a live, on-site event, such as live Q&A and visual presentations with the qualities of a virtual session, mainly convenience and ease-of-use. This combination can be harnessed to increase engagement rates and improve live and on-demand session viewing. Companies can even track and monitor their engagement rate in real-time via analytics, allowing them to determine their key strengths and keep improving their visibility. Experts tip: to maximize a stream’s reach, we recommend repurposing it by recording the said session and uploading it to a dedicated video platform, where it can be viewed on-demand for different purposes. For example, a live company meeting where a new product was introduced to employees can be uploaded to the corporate knowledge base and serve as a video illustration of it, allowing existing and new employees to explore it in action. Other company meetings, such as status update meetings or quarterly meetings, can be used to support company morale and help newcomers acclimatize to company culture.
Webcasting can also be more economical than in-person events, in more than one way. Firstly, and as the old saying goes, time is money. When an event is held on-site, everyone who attends it is missing a day or so worth of work. Depending on their job function, this lost time may be worth a lot of money. Other typical event-related expenditure includes site-related expenses such as refreshments, venue rentals, advertising, and marketing materials. In comparison, live streaming requires fewer resources. Attendees can take part in the event from wherever they may be, thus saving themselves valuable time, which can be invested in other projects. As for event organizers, they save time and considerable expanses otherwise spent on setting the scene for the event.
Using today’s advanced streaming solutions, companies don’t need to choose between quality and availability. That is, they don’t have to compromise the visual or auditory quality of their live events in order for them to be “streamable.” In fact, using the right solution, even large webcasting audiences can enjoy fantastic audio and video quality. There are multiple components involved in the broadcasting process, such as the number of streams, video codecs, bandwidth, hardware, and inputs. The appropriate webcasting solution should be able to balance all of them to achieve a high-quality broadcast. If these terms sound a bit confusing, we recommend you have a look at our live streaming glossary.
Corporate Social Responsibility (CSR) is a trending term that refers to businesses that work towards improving the positive impact they have on society. The idea behind the concept is that each company needs to uphold self-regulation standards that apply to their surroundings. For example, in the form of environmental standards: limiting carbon emissions to reduce a company’s environmental footprint. Webcasting has a positive effect on all environmental aspects. By enabling employees to attend events virtually, companies can cut down travel and consequently significantly reduce their carbon emissions as well as reduce the manufacturing of stationery, merch, etc.
An enterprise video platform (EVP) is meant to help businesses use their videos versatilely. As such, one of its core functionalities is to support live streaming. movingimge’s webcasting solution, movingimage Webcast, is a powerful streaming tool that enables enterprises to launch company-wide live video sessions. It offers metadata fields, live streaming analytics, Q&A via dedicated chatbox, eCDN and CDN delivery options, and a host of post-live features. Learn more.
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