Corporate eLearning refers to a range of learning activities, from onboarding to training to professional development courses. What these activities all have in common is their strictly virtual approach. The concept of eLearning dates back to the 1980s; argue it started even earlier. Yet it wasn’t until the 2000s that businesses began incorporating the practice into their training programs. By now, following a successful track record—including nearly half of the companies listed in the Fortune 500—corporate eLearning is associated with business excellence and commercial accomplishments. This learning practice allows businesses to:
In the last few years, the corporate eLearning market has seen massive growth, with new technology tools offering cutting-edge learning solutions. While the market never ceases to innovate and improve, we’ve selected five trends that we believe best represent the industry’s potential.
Many businesses have already incorporated video into their internal learning processes. This medium’s effectivity is irrefutable: According to Insivia, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in a text. Such a high retention rate can be explained by video’s simultaneous audio and visual combination, which creates a multi-sensory and engaging learning experience for users. In fact, by now people are expecting more video. Today’s corporate eLearning video experience is incredibly convenient compared with that of only a few years ago. Videos can be played over and over with minimum interruptions thanks to advanced streaming technologies. They can be also centrally accessed and managed via a dedicated platform and even enhanced with subtitles and closed captions. Artificial Intelligence is another great advancement that can speed-up a host of video processes. Some AI video features (such as auto-editing, video summary, and video description) can expedite video workflows, while others (such as advanced search, auto-transcription of subtitles, and video recommendations) can single-handedly improve user experience. Lastly, corporations can harness the power of video to hold live video instruction sessions. Globally dispersed employees can leverage these sessions to remotely take part in company courses and educational programs and even refer questions to the speakers via a dedicated chatbox. These sessions can be later uploaded to the platform for on-demand viewing.
While modern mobile devices empower anyone to create a video and share it with colleagues, not every video can keep them engaged. In fact, due to the rise of video content and overall virtual stimuli, creating a compelling video has become more challenging. That is, unless you have done your homework. Below is a quick guide that will help guide you on the right track to video learning success: