Guide to Video Learning Introduction

Corporate eLearning refers to a range of learning activities, from onboarding to training to professional development courses. What these activities all have in common is their strictly virtual approach. The concept of eLearning dates back to the 1980s;  argue it started even earlier. Yet it wasn’t until the 2000s that businesses began incorporating the practice into their training programs.

By now, following a successful track record—including nearly half of the companies listed in the Fortune 500—corporate eLearning is associated with business excellence and commercial accomplishments. This learning practice allows businesses to:

  • Address the “capability gaps” challenge. That is, to help employees acquire the necessary skills to perform within their work environment. According to a Deloitte survey, as many as 70% of organizations cite capability gaps as one of their top five challenges[1].
  • Reduce training time. While it could take months or even years to fully qualify an employee, corporate eLearning can bring employees up to speed much faster. Studies confirm eLearning takes 40-60% less time than in-class training[2].
  • Optimize business revenue. Less time spent on training and onboarding means businesses can cut down on various expenses that are related to in-person learning, such as classroom maintenance, travel, and salaries for tutors. At the same time, they can increase productivity, which in turn leads to higher profitability. According to an Ambient Insight report, 42% of companies say that eLearning has increased their revenue[3].
  • Enhance knowledge retention. The availability of content and training allows employees to focus on learning materials that align with their goals and individual learning pace. It also allows them to practice “spaced repetition,” a highly-effective practice that exposes employees to knowledge sets repeatedly and over time in order to help them retain information for longer[4].
  • Double your reach. The virtual learning approach allows an unlimited number of online participants, unlike a classroom setting. This enables businesses to grow and expand without worrying about consistent knowledge transfer.

Corporate eLearning Trends

In the last few years, the corporate eLearning market has seen massive growth, with new technology tools offering cutting-edge learning solutions. While the market never ceases to innovate and improve, we’ve selected five trends that we believe best represent the industry’s potential.

Virtual Reality

Virtual Reality learning makes use of computer-generated environments to simulate realistic training scenarios. This technology is incredibly immersive, empowering users to practice a wide range of physical and technical training activities to the highest extent. Although virtual reality learning is effective across all age groups, it’s the most popular among Millennials.

Social Learning

Social learning experience makes use of social, interactive elements to enhance engagement and encourage professional collaboration between team members. Social learning features vary and include anything from chatboxes to quickly sharing specific content pieces on social media or via email. The most popular features are the ones users are already familiar with from social media platforms, such as comments, likes/ratings, and polls.

Learning Apps

Mobile devices have become an important segment for most online activities. With 87% of Millennials admitting a smartphone never leaves their side[5], an entire generation of digital natives simply cannot fully access content unless it’s available on mobile. Therefore, it’s highly recommended to incorporate the mobile aspect into every corporate eLearning strategy, preferably via an app.


Microlearning means breaks large learning programs into small, bite-size pieces of content that are easier to consume. This practice is one of the rising corporate learning trends and is particularly helpful for knowledge retention. According to a study carried out by the University of California-Irvine, learning in stretches of 3-7 minutes matches the memory capacity and attention spans of humans[6]. One medium that goes especially well with microlearning is video.

Video Learning

Video is the hottest, most talked-about corporate learning trend. Following an upsurge in video’s popularity and the rise of video-based websites, the medium has been adopted by the business sector for corporate learning purposes. And, as video technology is evolving at an unprecedented rate, this trend is not likely to fade any time soon.

Why Video Learning

Many businesses have already incorporated video into their internal learning processes. This medium’s effectivity is irrefutable: According to Insivia, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in a text[7]. Such a high retention rate can be explained by video’s simultaneous audio and visual combination, which creates a multi-sensory and engaging learning experience for users. In fact, by now people are expecting more video. Today’s corporate eLearning video experience is incredibly convenient compared with that of only a few years ago.

Videos can be played over and over with minimum interruptions thanks to advanced streaming technologies. They can be also centrally accessed and managed via a dedicated platform and even enhanced with subtitles and closed captions.

Artificial Intelligence is another great advancement that can speed-up a host of video processes. Some AI video features (such as auto-editing, video summary, and video description) can expedite video workflows, while others (such as advanced search, auto-transcription of subtitles, and video recommendations) can single-handedly improve user experience.

Lastly, corporations can harness the power of video to hold live video instruction sessions. Globally dispersed employees can leverage these sessions to remotely take part in company courses and educational programs and even refer questions to the speakers via a dedicated chatbox. These sessions can be later uploaded to the platform for on-demand viewing.

The Beginner Guide to Video Learning

While modern mobile devices empower anyone to create a video and share it with colleagues, not every video can keep them engaged. In fact, due to the rise of video content and overall virtual stimuli, creating a compelling video has become more challenging. That is, unless you have done your homework. Below is a quick guide that will help guide you on the right track to video learning success:

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